What are the responsibilities and job description for the Social Media Marketing Specialist position at Minky Couture Designer Blankets?
Job Title: Social Media Specialist
Location: In-house Draper, Utah
Company: Minky Couture — The Original Luxury Blanket
About Minky Couture
At Minky Couture, we believe luxury should be cozy, personal, and absolutely fabulous. As the designer of the original luxury blanket, we’ve created a brand beloved by customers of all ages for its signature softness, beautiful designs, and heartfelt mission. Our brand is more than blankets — it’s comfort, style, and joy wrapped into one.
Position Overview
We’re looking for a creative, driven, and trend-savvy Social Media Specialist to join our fabulous team. This role will play a key part in growing our digital presence, engaging our loyal community, and showcasing the luxurious world of Minky Couture across social platforms. If you live for cozy vibes, Instagram Reels, and storytelling through social content — this is your dream job.
Key Responsibilities
- Develop, curate, and manage daily content (images, videos, stories, captions) across all social media platforms, including Instagram, Facebook, TikTok, Pinterest, and X (Twitter).
- Plan and execute creative campaigns that align with brand initiatives, product launches, promotions, and seasonal trends.
- Stay on top of social media trends, viral moments, and emerging platforms to keep Minky Couture relevant and fabulous.
- Engage with our followers — respond to comments, messages, and mentions in a timely, brand-appropriate manner.
- Collaborate with influencers, brand partners, and customers to amplify our reach and brand love.
- Monitor, track, and report on social media performance, providing insights and recommendations for growth.
- Assist with social media photo and video shoots, ensuring content aligns with Minky Couture’s luxurious and cozy aesthetic.
- Be a brand ambassador — living and breathing the Minky lifestyle, both online and offline.
Qualifications
- 1-3 years of experience managing social media for a brand, ideally in fashion, lifestyle, or home décor.
- Strong eye for design, photography, and visual storytelling.
- Excellent writing, editing, and communication skills with a brand-friendly, playful tone.
- Highly organized, self-motivated, and able to multitask in a fast-paced environment.
- Passion for social media, digital trends, and creating engaging content that connects with an audience.
Why Join Minky Couture?
- Work with a fabulous, supportive, and creative team.
- Be part of a brand that brings warmth, luxury, and comfort to people’s lives.
- Employee discounts on the world’s coziest luxury blankets.