Marketing Communications Strategist - Communications Specialist 3

The Minnesota Department of Employment and Economic Development (DEED) is the State of Minnesota's principal economic development agency. DEED's mission is simple : to empower the growth of the Minnesota economy, for everyone.We are driven to find talented and innovative public servants, motivated by the opportunity to serve businesses, people, and the greater good. At DEED you will join a diverse team, inspired by challenging work and united by shared values that guide our work every day. At DEED we live our values by; focusing on the customer, communicating early and often, seeking solutions, creating inclusion, encouraging new ideas, and being gracious.DEED is a Beyond the Yellow Ribbon agency and committed to proactively supporting service-members, veterans, and military families. DEED offers great employment opportunities with a meaningful mission to truly make a difference in the lives of those under our care and for those in communities throughout Minnesota.Working Title : Marketing Communications StrategistJob Class : Communications Specialist 3Agency : Department of Employment and Economic Development

• Job ID : 81832
• Location : St. Paul
• Telework Eligible : Yes, may be eligible to telework up to five (5) days per week
• Full / Part Time : Full-Time
• Regular / Temporary : Limited
• Who May Apply : Open to all qualified job seekers
• Date Posted : 02 / 06 / 2025
• Closing Date : 02 / 19 / 2025
• Hiring Agency / Seniority Unit : Department of Employment & Economic Development Department - MAPE
• Division / Unit : Communications & Marketing
• Work Shift / Work Hours : Day Shift, 8 : 00am to 4 : 30pm
• Days of Work : Monday - Friday
• Travel Required : Yes, up to 5% of the time
• Salary Range : $31.92 - $47.05 / hourly; $66,648 - $98,240 / annually
• Classified Status : Unclassified
• Bargaining Unit / Union : 214 - Minnesota Association of Professional Employees / MAPE
• End Date : Up to two (2) years
• FLSA Status : Nonexempt
• Designated in Connect 700 Program for Applicants with Disabilities : NoThe work you'll do is more than just a job.At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.Job SummaryDEED's mission is to empower the growth of Minnesota's economy, for everyone, and one of its core values is to communicate early and often. In this important role, you will ensure that value is realized with one of our core constituencies : the press and the public that they inform.As DEED's Marketing Communications Strategist, you will be responsible for developing and implementing external-facing strategies that promote DEED initiatives and priorities that help grow Minnesota's workforce, enhance the development of our business community and ensure Minnesota's economic competitiveness. Reporting to DEED's Creative Director, this position gives you the chance to be a part of DEED's success at a high level. In addition to being responsible for social media, you will write content, help develop materials and execute marketing communications campaigns. You will work on special strategic communications projects at the request of the DEED Communications Director and Creative Director. You will also interact with senior leadership, including the Commissioner, Deputy Commissioners and program leads to develop, implement and execute strategic planning for marketing initiatives and activities at DEED - including event and promotional support via marketing campaigns.In short, as DEED's Marketing Communications Strategist, you will be the agency's resident expert on marketing and will have many opportunities to showcase and exercise that expertise!This position is telework eligible and is occasionally required to be on-site at the St. Paul office. Staff are provided with the tools and equipment to be successful in a virtual work environment and may telework from anywhere in Minnesota or a neighboring state. Please note, the telework policy could change with notice based on business needs.This position requires local and regional daytime travel. This position is expected to last up to two (2) years.QualificationsMinimum QualificationsPlease ensure that your resume clearly describes your experience in the areas listed and indicates the beginning and ending month and year for each job held. Only applicants whose resumes clearly demonstrate fulfillment of each of these minimum qualifications will be considered for this position.Three (3) years
• of communication experience creating and editing responsive and engaging social media, templates, email and newsletter content, and campaigns for multiple audiences across multiple digital and traditional channels.
• Bachelor's degree in marketing or other closely related field as determined by the agency may substitute for one (1) year of experience.Applicants that meet the above minimum qualification will be further evaluated on the following :
• Ability to effectively communicate, think strategically, plan, develop and implement marketing and communication plans
• Experience coordinating multi-channel marketing campaigns in a range of social media and other digital platforms
• Experience with online content management systems (CMS), Search Engine Optimization (SEO), Search Engine Marketing (SEM), analysis and reporting for effective implementation of marketing plansPreferred Qualifications
• Bachelor's degree in marketing
• Knowledge of business and economic development or talent attraction techniques, campaigns and industry best practices
• Experience writing marketing messaging for agency leadership and contributing insight to shape talking points as needed
• Demonstrated experience creating, budgeting, and measuring paid social media campaigns, paid search campaigns, and other traditional marketing tools and channels
• Experience with project management sufficient to manage multiple projects simultaneously, create clear and attainable project objectives, build project requirements, oversee costs, time and scope of projects, manage project constraints and communicate progress and end results
• Our employees are dedicated to ensuring cultural responsiveness. Preferred candidates will have a variety of experiences working effectively with others from different backgrounds and cultures.Additional RequirementsThis position requires successful completion of the following : A job offer will be contingent upon successfully passing a background check. The background check may consist of the following components :
• Criminal Background Check
• Employment Record Review (current and former State employees only)
• Employment Reference Check
• Conflict of Interview Review
• Driver's License and Records CheckThe Minnesota Department of Employment and Economic Development will not sponsor applicants for work visas. All applicants must be legally authorized to work in the U.S.Application DetailsHow to ApplySelect "Apply for Job" at the top of this page. If you have questions about applying for jobs, contact the Careers Help Desk at 651-259-3637 or email careers@state.mn.us . For additional information about the application process, go to http : / / www.mn.gov / careers .VeteransTo be considered with Veteran's Status , you MUST indicate this on your application and submit a copy of your DD-214 form and other required documentation to talent.acquisition.deed@state.mn.us by the closing date.Recently Separated Veterans (RSV) : Effective July 1, 2009, legislation provides that the top five RSV applicants who apply and meet the qualifications for a vacancy shall be granted an interview.Certain Disabled Veterans : Effective August 1, 2012, legislation provides state agencies with the option to appoint certain disabled veterans on a non-competitive basis.See the above links for criteria and eligibility.Current State EmployeesPlease apply via Self Service.ContactIf you have questions about this position, contact Adjeka Zigah at lynda.zigah@state.mn.us .Working together to improve the state we love.What do Minnesota's State employees have in common?
• A sense of purpose in their work
• Connection with their coworkers and communities
• Opportunities for personal and professional growthBenefitsAs an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.Your benefits may include :
• Paid vacation and sick leave
• 12 paid holidays each year
• Low-cost medical, dental, vision, and prescription drug plans
• Fertility care, including IVF
• Diabetes care
• Dental and orthodontic care for adults and children
• 6 weeks paid leave for parents of newborn or newly adopted children
• Pension plan that provides income when you retire (after working at least three years)
• Employer paid life insurance to provide support for your family in the event of death
• Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury
• Tax-free expense accounts for health, dental, and dependent care
• Resources that provide support and promote physical, emotional, social, and financial well-beingSupport to help you reach your career goals :
• Training, classes, and professional development
• Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov )Employee Assistance Program (EAP) for work / life support :
• A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance
• Common sources of stress can be addressed through the EAP : mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
• Daily Living / Convenience Services : Chore services, home repair, trip planning, child / elder carePrograms, resources and benefits eligibility varies based on type of employment, agency, funding availability, union / collective bargaining agreement, location, and length of service with the State of Minnesota.EQUAL OPPORTUNITY EMPLOYERSMinnesota state agencies are equal opportunity, affirmative action, and veteran-friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans.All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law.APPLICANTS WITH DISABILITIESMinnesota state agencies make reasonable accommodations to their employees and applicants with disabilities. If you have a disability and need assistance in searching or applying for jobs with the State of Minnesota, call the Careers Help Desk at 651-259-3637 or email careers@state.mn.us and let us know the support you need.The Department of Employment and Economic Development is an equal opportunity, affirmative action, and veteran-friendly employer, and encourages all qualified candidates to apply for job opportunities. If you are an individual with a disability who needs assistance or cannot access the online job application and search tools, please contact Karen Lilledahl at Karen.Lilledahl@state.mn.us . Please indicate what assistance is needed.#LI-Hybrid

Salary : $66,648 - $98,240