What are the responsibilities and job description for the Digital Marketing Manager position at Minuteman Security & Life Safety?
Description
Job Overview Summary
Minuteman Security & Life Safety is looking for an energetic and organized Digital Marketing Manager to create an active online marketing strategy and drive selected revenue-generating activities.
Our company has expanded remarkably in the last eighteen months, and we are building a Marketing team to match the growth. In this newly created position of Digital Marketing Manager, you will put your experience to work by building a marketing technology stack from scratch and shaping our approach to online marketing.
You'll work on a hybrid schedule from our Edison NJ office, alongside an experienced Marketing Director and a high-functioning and cheerful Operations team.
Responsibilities
Pay Transparency Statement
The base salary range for this role is $60,200 - $92,300. Note that salary may vary based on location, skills, and experience and may vary from the amounts listed above. This position may also be eligible for a variable bonus in addition to base salary as well as health coverage, paid holidays, and other benefits.
Equal Employment Opportunity (EEO) Statement
Minuteman Security & Life Safety is an equal opportunity employer that is committed to diversity, equity and inclusion and providing a workplace that is free from discrimination and harassment of any kind based on race, color, religion, creed, sex (including pregnancy, childbirth, and related medical conditions, sexual orientation, and gender identity), national origin, age, disability or genetic information or any other status or characteristic protected by federal, state, or local law. Minuteman Security & Life Safety provides equal employment opportunity to all individuals regardless of these protected characteristics. Further, Minuteman Security & Life Safety takes affirmative action to ensure that applicants and employees are treated without regard to any of these protected characteristics in all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and separation from employment.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Drug-Free Workplace Statement
Minuteman Security Technologies, Inc is an equal opportunity employer, that offers a smoke-free and drug-free workplace.
Job Overview Summary
Minuteman Security & Life Safety is looking for an energetic and organized Digital Marketing Manager to create an active online marketing strategy and drive selected revenue-generating activities.
Our company has expanded remarkably in the last eighteen months, and we are building a Marketing team to match the growth. In this newly created position of Digital Marketing Manager, you will put your experience to work by building a marketing technology stack from scratch and shaping our approach to online marketing.
You'll work on a hybrid schedule from our Edison NJ office, alongside an experienced Marketing Director and a high-functioning and cheerful Operations team.
Responsibilities
- Implement a marketing automation program (MAP) and integrate it with our ERP and website
- Plan and execute all digital online marketing
- Develop and curate our house list
- Support lead generation and nurture campaigns
- Train customer-facing colleagues to correctly use the MAP
- Brainstorm new and creative growth strategies
- Launch and optimize text/display advertising campaigns
- Manage our website (Wordpress) for engagement and SEO
- Collaborate with Sales to ensure good lead handling
- Identify new strategies, trends and tools
- Carefully but creatively use AI tools to support our marketing activities
- Present results in concise monthly reports
- Create short videos that support campaigns and brand development
- 3 years of experience in digital marketing
- Experience with marketing automation & CRM platforms
- Bachelor’s degree in marketing, communications, or related field
- Unquenchable devotion to clean data
- Very proficient with Google Analytics, Google AdWords, and Microsoft Excel
- Experience with Wordpress
- Knowledge of email best practices, and the ability to make an HTML email template look right
- Experience and creativity with A/B testing
- Quite organized
- Experience in a B2B setting, or within the security industry
- Certification in a marketing automation platform (e.g. Hubspot, Zoho, Pipedrive)
- Experience working with Adobe Creative Suite software
Pay Transparency Statement
The base salary range for this role is $60,200 - $92,300. Note that salary may vary based on location, skills, and experience and may vary from the amounts listed above. This position may also be eligible for a variable bonus in addition to base salary as well as health coverage, paid holidays, and other benefits.
Equal Employment Opportunity (EEO) Statement
Minuteman Security & Life Safety is an equal opportunity employer that is committed to diversity, equity and inclusion and providing a workplace that is free from discrimination and harassment of any kind based on race, color, religion, creed, sex (including pregnancy, childbirth, and related medical conditions, sexual orientation, and gender identity), national origin, age, disability or genetic information or any other status or characteristic protected by federal, state, or local law. Minuteman Security & Life Safety provides equal employment opportunity to all individuals regardless of these protected characteristics. Further, Minuteman Security & Life Safety takes affirmative action to ensure that applicants and employees are treated without regard to any of these protected characteristics in all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and separation from employment.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Drug-Free Workplace Statement
Minuteman Security Technologies, Inc is an equal opportunity employer, that offers a smoke-free and drug-free workplace.
Salary : $60,200 - $92,300
