What are the responsibilities and job description for the Vice President, US Marketing position at MiQ Digital?
Title : Vice President, US Marketing
Location : New York, NY
Reports to : Daniella Krieger, SVP US Marketing
Role Overview
MiQ is seeking a Vice President of US Marketing to drive the tactical execution, operational excellence, and team leadership of our marketing efforts in the United States. This role is designed to complement the SVP of US Marketing, who leads strategic direction, brand positioning, and innovation. Together, these roles will ensure that MiQ's marketing function is both visionary and results-driven, delivering increased commercial impact in the market, revenue growth, and brand relevance.
The VP of US Marketing will be responsible for executing MiQ's marketing strategy, overseeing marketing operations, and optimizing integrated marketing campaigns to ensure measurable business impact. The ideal candidate is a strategic executor with a strong background in programmatic and / or B2B marketing, campaign management, and team leadership.
Key Responsibilities
- Strategic Execution & Operational Management
- Shape and implement the marketing strategy set by the SVP of US Marketing, ensuring alignment with overall business goals.
- Manage operations of the marketing department, including overseeing budgets, project management timelines, and resource allocation.
- Translate high-level marketing strategies into actionable, results-driven campaigns.
- Integrated Marketing Campaigns
- Lead the development and execution of integrated marketing campaigns to drive awareness, customer acquisition, conversion, and revenue growth.
- Ensure campaigns are well-planned, targeted, and optimized for maximum impact.
- Partner with cross-functional teams (Product, Product Marketing, Sales, and Talent) to ensure cohesive and compelling storytelling across all marketing initiatives.
- Performance Analytics & ROI Measurement
- Define and track key marketing KPIs, ensuring a data-driven approach to campaign effectiveness.
- Provide monthly and quarterly executive reports that connect marketing efforts to business outcomes.
- Continuously optimize marketing strategies based on performance insights and market trends.
- Sales & Business Alignment
- Ensure seamless collaboration between marketing and sales to enhance lead quality, pipeline velocity, and customer engagement across all client
segments.
Qualifications & Experience
What's in it for you
MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to diversity, equity, and inclusion, we're always moving towards becoming an even better place to work.
Values :
Our values are so much more than statementsThey unite MiQers in every corner of the world. They shape the way we work and the decisions we make. And they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone, so that we naturally live and breathe them. Just like inclusivity, our values flow through everything we do - no matter how big or small.
Benefits :
Every region and office has specific perks and benefits, but every person joining MiQ can expect :
Pay Transparency
For individuals assigned and / or hired to work in New York City, MiQ is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to New York City and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At MiQ, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current compensation range for this position is $190,000-$220,000 This range may vary for positions outside of New York City as it has not been adjusted for the applicable geographic differential associated with the location where the position may be filled and does not take into account our bonus and commission structures.
Regardless of location, candidates can expect during the first few conversations with MiQ's Talent team and Hiring Managers to share any approved budget and details on our competitive bonus and commission packages. Please take a moment to view the MiQ I.D.E.A. Report to learn more about our approach to creating equitable compensation for our people.
Apply today
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Salary : $190,000 - $220,000
