Marketing Director

Job Title Code: MKTDIR

FLSA: Exempt

Position Purpose

Develops and implements marketing strategies to grow market share, increase census, and improve Company brand and reputation in the community.

Essential Job Functions – Principal Accountabilities

• Perform market analysis to identify target markets and potential client sources.
• Develop marketing strategy to increase market share, grow census, and enhance Company brand and reputation.
• Develop and maintain relationships within the community to obtain client referrals. Conduct onsite visits and presentations as appropriate.
• Understand the organization’s capabilities and limitations to appropriately focus marketing efforts.
• Develop and maintain performance metrics to assess the success of the marketing program. Report performance results to the Executive Director, and Corporate executives as requested.

Other Job Functions

• Performs other duties as assigned.

Knowledge/Skills/Abilities

• Skill to understand markets, and develop strategies to increase market share and improve reputation.
• Ability to deal professionally, courteously, and efficiently with the public and to remain calm under stress.
• Strong customer service skills.
• Good oral and written communications skills.
• Good organizational skills.
• Basic understanding of the healthcare industry.
• Knowledge of all confidentiality requirements regarding medical clients and strict maintenance of proper confidentiality on all such information.
• Proficient in Microsoft Office; Ability to work independently. Must project a professional presence and appearance.

Physical Demands/Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work in an office environment with controlled temperature and lighting.
• Move about within the facility to access file cabinets, documents, office machinery, and other equipment. Move about within and outside the facility to deliver packages and courier deliveries, and to attend meetings, training events, and other business activities.
• Operate vehicle to travel to referral sources.
• Operate computer, read, remain in a stationary position, converse with others.
• Legibly complete forms; perform data entry of information. Remain in a stationary position for extended periods.
• Converse with others, write legibly, read and comprehend written/verbal information. Communicate instructions or demonstrate tasks.
• Lift and carry up to 20 pounds frequently; up to 35 pounds occasionally.
• Stand and walk frequently; Sit for extended periods; simple grasp; fine hand manipulation; near vision; hear conversation; speak.

Minimum Requirements

Education: BS degree in marketing, business, healthcare administration is highly desirable.

Experience: Experience performing the essential functions of the position is desirable. Experience in marketing campaign development and company branding is desirable.

Certification/License: Must have and maintain a valid state driver’s license.