Consumer Product Marketing Founding Team Member

If you have a proven track record of leading 0 to 1 marketing teams and are passionate about making childcare support more accessible to new parents, let's chat!

MissPoppins was recently featured on Entrepreneur Magazine's Elevator Pitch TV show and our Founder was highlighted by Forbes as a leading AAPI fem-preneur.

MissPoppins is a technology startup that is re-imaging the modern digital village to revolutionize the Art of Parenting. Our platform re-invents the traditional support network for raising a child by integrating a marketplace that connects parents with expert coaches and a supportive community, all accessible through a single app.

Please note this is a part-time contract position.

What you will do:

You will report to the CEO with a focus on go-to-market and business development, growth, marketing strategy, aligned with our goals and vision. The ideal candidate will feel empowered to break down complex problems into actionable and scalable solutions, in a scrappy, innovative manner for a very early-stage start-up environment. You will be comfortable shifting seamlessly between getting your hands dirty in CAC analysis to high-level strategic thinking. Building a nuanced understanding of our clients, practitioners and their needs will be core to success in this role, and undergoing thoughtful user research to refine MissPoppins’ messaging and brand will be essential. We are looking for someone with the analytical mindset to build insightful dashboards and make decisions strongly rooted in data, who can also ideate creative solutions with an eye for design, different formats and avenues of marketing. Most of all, we are looking for someone passionate about disrupting the status quo of parent-tech support/care, and building a future where comprehensive, seamless, affordable experience is available to all.

• Lead product management (app)
• Lead the app launch and customer acquisition strategy
• Oversee our content , solidify our brand identity, and become the brand gatekeeper
• Find new partnerships, both large and small, with a focus on growing the customer base
• Create and execute high-growth marketing campaigns
• Create and maintain the marketing plan, ensuring continual improvement using hard data
• Lead the pre-seed funding in partnership with the CEO
• Collaborate with the CTO in product development and management
• Maintain and build trusted relationships with key customers, clients, partners, and stakeholders

Ideal candidate will:

• Must have prior experience in launching a Consumer app product, specifically from pre-launch to launch with experience in growing consumer-base pre and post launch
• Bachelor’s degree in marketing, or related field
• Experience in Healthcare tech app (telemedicine or equivalent) development and business knowledge
• Leadership skills, with steadfast resolve and personal integrity
• Fundraising experience
• Be able to diagnose problems quickly and have foresight into potential issues
• Recent experience using email marketing software and ad platforms such as Google Ads and Facebook Business Suite
• The ability to think deeply about marketing and brand strategy
• A great eye for design and detail
• A passion for a fast-paced and at times unpredictable environment

Salary:

• Equity as an early founding team member in our start-up
• Full time or extensive part time schedule, until we are funded. Competitive salary and benefits package thereafter.

Contact us:

• info@marypoppins.io