What are the responsibilities and job description for the Consumer Product Marketing Manager position at Russell Tobin?
Russell Tobin & Associates is currently seeking a Consumer Product Marketing Manager to work for our client in the Technology industry. Apply now for consideration!
Contract: W2, 6-months
Location: Remote
Pay Range: $90-100/Hour Based on Experience
Brief Summary:
We are seeking an experienced Consumer Product Marketing Manager to join our client’s global product marketing team. This role will support our clients app, leading inbound and outbound marketing initiatives to influence product strategies, drive awareness, and boost adoption.
Responsibilities:
- Influence and shape product strategies, positioning, and narratives using data and insights for target audiences.
- Develop and execute go-to-market (GTM) strategies, including goal setting, asset development, and integrated launch planning.
- Partner with brand and integrated marketing teams to drive awareness, adoption, and long-term engagement through outbound strategies and campaigns.
- Collaborate cross-functionally with Product, Marketing, Policy, and Communications teams to align marketing efforts with business objectives.
- Lead data-driven consumer marketing campaigns across online and offline channels.
- Deliver clear and concise communication, fostering collaboration across teams and executive stakeholders.
Requirements:
- 10 years of full-time experience in Marketing.
- Proven experience in Product Marketing, with a strong understanding of GTM strategies and consumer insights.
- Hands-on experience with consumer product launches and marketing campaigns.
- Ability to drive data-informed marketing decisions and create strategic action plans.
- Experience working cross-functionally with internal and external stakeholders, including executives.
- Strong analytical and problem-solving skills, with the ability to simplify complex challenges.
- Excellent project management skills, ensuring smooth execution of marketing initiatives.
Russell Tobin / Pride Global offers eligible employees comprehensive benefits, including healthcare coverage (medical, dental, vision), supplemental insurance, 401(k) retirement savings, life & disability insurance, employee assistance programs, legal support, and various employee discounts.
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Salary : $90 - $100
