What are the responsibilities and job description for the Marketing Strategy Director position at Mitten Extracts?
As a key member of the Mitten Extracts team, the Field Marketing Manager plays a critical role in executing our statewide marketing strategy. This strategic and self-starting leader will be responsible for leading a team of field marketing representatives and developing innovative local activation programs that drive sales and profit growth.
The ideal candidate will have a proven track record of leveraging data and insights to grow their line of business and possess strong networking and relationship-building skills. They will be comfortable communicating with diverse audiences in the retail environment and have the ability to make decisions based on data and market trends.
Key responsibilities will include conducting quantitative analysis to track and communicate the effectiveness of field marketing activities, aligning with sales and trade marketing counterparts to support activations and merchandising initiatives, and managing a personal roster of call points to meet with dispensary staff and owners.
In this role, you will have the opportunity to work closely with cross-functional teams to develop and execute local marketing plans that address brand priorities. If you are a results-driven professional with a passion for building relationships and driving sales growth, we encourage you to apply for this exciting opportunity.
