What are the responsibilities and job description for the CREATIVE DIRECTOR position at MKG - Experiential Marketing?
Description
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ABOUT MKG
Founded in 2003, MKG is a women-led creative agency specializing in brand action. Brand actions – including live experiences, digital, virtual, and hybrid events, employee engagements, and social impact actions – humanize brands through creative storytelling and thoughtful, purpose-driven engagement. We’re proud to be long-standing partners to brands like Google, Target, Netflix, Meta, HBO, Delta Air Lines, and Apple TV and have offices in NYC and LA.
WORKING AT MKG
MKG, with offices in NYC and LA, is actively looking for a multifaceted Creative Director who possesses that perfect blend of strategic thinking, a way with words, and an innate eye for exceptional design. MKG is a close-knit family, and our Creative Director will not only steer the ship but also roll up their sleeves and dive headfirst into the creative process.
Candidates should be within commuting distance of either office and will need to be available for in-person collaboration on Tuesdays, Wednesdays, and Thursdays.
Overview of the Role
MKG is looking for a Creative Director with a passion for storytelling, a strategic mindset, and an eye for exceptional design. In this role, you’ll lead key client projects from concept to execution while mentoring and inspiring a talented team of designers, writers, and strategists. With a knack for inspiring great work and a deep understanding of how to craft memorable experiences, this role requires expertise in strategy, writing, and creative direction that sets brands apart.
WHAT YOU WILL DO IN THIS ROLE :
- Think big picture about the agency and the work, clients, and pitches that will drive us forward while keeping ECD informed about projects
- Develop and deliver creative concepts for new and existing business, with an experiential focus and omnichannel integration. Use left brain / right brain thinking to develop concepts rooted in strategy, but driven by original and ownable ideas.
- Dissect and interpret client briefs and challenge the status quo, steering clients to new territories that drive Brand Action
- Provide support to CCO on departmental needs like case study creation, awards submissions, agency marketing, etc
- Stay up to date with industry trends, emerging technologies, and creative practices
- Assume ownership of key client relationships from a creative standpoint, working with internal and external teams to grow MKG’s business and reputation
- Creatively lead projects from start to finish ultimately generating innovative and original ideas that align with the client objectives. Responsible for leading brainstorming sessions, actively developing and authoring decks, guiding the project team, giving constructive feedback, ensuring the vision is being met, and always pushing the creative thinking
- Sell your creative with crystal clear rationale and passionate energy both internally to our project teams and externally to clients
- Identify potential risks or issues related to creative projects and take proactive steps to mitigate them
- Mentor and manage direct reports on the team :
- Review report’s work, providing guidance and feedback and recommending next steps, ensuring best practices maintained
- Attend briefing meetings and brainstorms and to help guide thinking
- Push reports to strive for strategic, results-driven quality work; find ways to continually improve output
- Coaching and mentoring team to develop leadership skills
Requirements
WHAT YOU WILL BRING TO THIS ROLE :
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