What are the responsibilities and job description for the Social Media Associate position at MN Vikings Football?
JOB TITLES: Social Media Associate
DATE: March 2025
REPORTS TO: Sr Manager, Social Media and Sr Manager, Social Media & Email Strategy
EXEMPT STATUS: Non-Exempt
Our mission at the Minnesota Vikings is to Advance the Vikings legacy through the passionate pursuit of excellence.
We strive to achieve, we put the team first, we seek to learn, we exhibit high character, and we are committed to a diverse, equitable and inclusive environment.
SUMMARY: The Vikings are hiring two Social Media Associates to manage the Vikings social media channels, each with distinct focuses. One Associate will focus on organizational and football initiatives, including content creation, promotion, and community management, while contributing to social platform best practices and performance reporting. The other Associate will focus on off-the-field and lifestyle content, collaborating with creative teams to develop and publish engaging short-form videos and other social lifestyle products. Both positions will assist with content creation at Vikings events and games and work within the Vikings Entertainment Network to communicate with relevant stakeholders.
In addition to the duties described above, the Social Media Associates will take part in the Vikings’ exclusive Leadership Development Program. This program will provide regular opportunities for professional development, exposure to organizational leadership and the ability to develop skills critical for the Associates’ future career growth. A fundamental part of the program will include clearly defined goals between the Associates and their Supervisors that will be tracked and measured for progress throughout the term of the program.
The Minnesota Vikings will be hiring two Social Media Associates for the 2025 season. These are temporary full-time positions and expected to conclude at the end of May 2026, unless otherwise determined.
Essential Duties and Responsibilities include:
- Assist in recommending and executing organic social media on Facebook, Instagram, TikTok, Twitter/X, Threads, Snapchat & LinkedIn, respectively.
- Work with internal departments to ideate, create and produce content for ancillary social media accounts.
- Work with Vikings social and digital teams to optimize social strategy, including posting to official accounts.
- Create and publish Vikings creator and influencer content for primary social media platforms.
- Manage all creator databases, as well as serve as point of contact on gamedays for all influencer management and content creation.
- Work closely with lifestyle teams to develop and produce short form video and other content, including basic editing, captioning, etc.
- Assist in international social media content creation and strategy
- Create and post content during game days and tent pole events
- Create reports detailing organic and paid social media results as needed
- Collaborate on long-term social media strategy for organizational social media accounts.
- Provide copyedits for social media content on a daily basis.
- Assist community and ancillary social media account content.
- Serve as community manager for all social media platforms, as needed
- Serve as main point of contact for various weekly social series and work with external creatives on content development.
Qualification Requirements:
- Degree in marketing, communications, video production or similar field
- Knowledge of social media best practices is required, including experience working directly with creators or influencers.
- General knowledge of Facebook Business Manager and other social ad platforms.
- Ability to edit social and video content using video editing software on tight deadlines.
- Background in copyediting or writing experience a plus.
- Strong technical skills, content creation experience, and a proven ability to tackle hard, ambiguous problems with rigor and independence.
- Self-starter capable of working on multiple projects at once.
- Ability to work various hours, holidays and weekends a must.
- Collaborative team player, capable of building and maintaining strong relationships across the company.
- Proficiency in Adobe products (Premiere, Photoshop, other Creative Suite programs), Microsoft Office, Instagram, Facebook, Twitter, YouTube, Snapchat, Tiktok and various other emerging social media platforms.
CONFIDENTIALITY REQUIREMENTS: This position may require the individual to have access to confidential records and information. To successfully perform this position, confidentiality of the information with which the individual has contact must be maintained.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to perform physical tasks such as lifting and moving boxes, setting up speakers, etc.
- Ability to navigate U.S. Bank Stadium and TCO Performance Center.
- Ability to work in inclement weather.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Standard office for regular office hours, on-site events.
- The ability to work from home if required.
The Minnesota Vikings are committed to creating and sustaining a culture for you. Whoever you are, we are an organization that embraces and empowers people of all backgrounds and experiences and incorporate diversity, equity, and inclusion into the foundation of everything we do. We are proud to have a culture that empowers our people to harness their uniqueness to develop their full potential as a contributor to the success of the organization and the communities we serve. The Minnesota Vikings are an equal opportunity employer, and we continue to commit to creating equitable opportunities by ensuring that our place can be anyone’s place.
