What are the responsibilities and job description for the Specialist, Campaigns - DAL position at Mod Op?
About Mod Op
Mod Op is a full-service advertising agency able to offer clients a full suite of solutions. Mod Op can offer you access to low-cost, high-quality health care options and a team of enthusiastic, collaborative and motivated coworkers who see career development and personal development as intertwined.
About The Role
As Specialist, Campaigns you will be in a key role managing the day-to-day interaction with clients to enable implementation of their paid media plans and programs. This would include deadline management, oversight of tagging and trafficking with ad operations, data analysis and optimization, reporting, and presentations to clients as well as creative content recommendations to improve results. In addition, this role will also be instrumental in being the subject matter expert on a particular media channel. This role is based on Dallas and is a hybrid role.
Success in this role will be determined by your ability to manage client deliverables, respond quickly to client requests, fully understand clients' business and objectives, and bring a natural curiosity to learn more and grow in the organization accurately and efficiently.
Candidates with project management experience or client-side (enterprise) management of internal stakeholders would be ideal.
Core Competencies
Manage day-to-day paid media campaigns and optimization to achieve client goals, including:
Experience with Google Analytics 4 a plus.
Benefits
Mod Op, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Mod Op is a full-service advertising agency able to offer clients a full suite of solutions. Mod Op can offer you access to low-cost, high-quality health care options and a team of enthusiastic, collaborative and motivated coworkers who see career development and personal development as intertwined.
About The Role
As Specialist, Campaigns you will be in a key role managing the day-to-day interaction with clients to enable implementation of their paid media plans and programs. This would include deadline management, oversight of tagging and trafficking with ad operations, data analysis and optimization, reporting, and presentations to clients as well as creative content recommendations to improve results. In addition, this role will also be instrumental in being the subject matter expert on a particular media channel. This role is based on Dallas and is a hybrid role.
Success in this role will be determined by your ability to manage client deliverables, respond quickly to client requests, fully understand clients' business and objectives, and bring a natural curiosity to learn more and grow in the organization accurately and efficiently.
Candidates with project management experience or client-side (enterprise) management of internal stakeholders would be ideal.
Core Competencies
- Genuine interest in paid media, marketing analytics and investment in client goals and success
- Curious and motivated to analyze results, solve problems, and tell stories with data
- Ability to think strategically and innovatively to drive successful outcomes
- Excellent written and verbal communication skills - comfortable creating PowerPoint decks and presenting results to clients/internal stakeholders
- Commitment to accuracy and quality with a strong attention to detail
- Ability to manage multiple projects concurrently while prioritizing effectively and meeting deadlines
- Ability to learn new industries/business types and translate that knowledge to achieve client goals
- Excellent analytical and mathematical skills
- Strong organizational skills and ability to work in a constantly changing, demanding environment
Manage day-to-day paid media campaigns and optimization to achieve client goals, including:
- Develop deep understanding of client's needs, priorities, and objectives as well as an understanding of clients' business, markets, and customers to provide more valuable counsel
- Manage all deliverables and make recommendations to clients and internal groups on improved creative materials
- Coordinate materials with your assigned ad ops partners to ensure implementation deadlines are met
- Communicate and coordinate across internal team members daily to expedite requests submitted to the ad ops team for your assigned clients
- Develop reporting and analyze campaign data. Optimize programs accordingly utilizing conversion tracking to deliver maximum return for clients.
- Derive meaningful insights from campaign data and present insights in client facing and internal presentations
- Bachelor's degree in advertising, communications, business, data, or another related field
- At least one year's work experience in a corporate or agency environment
- Account management background preferred
- Knowledge of the basics of marketing
- A great attitude, natural curiosity, resourcefulness, intelligence, and work ethic
- Desire to contribute to the creative and collaborative culture of the agency
Experience with Google Analytics 4 a plus.
Benefits
- Health, dental and vision benefits
- 401k plus matching
- Life Insurance
- Generous time off plus December holiday closure
- Hybrid remote/In-office work schedule
- Fun company culture with a great balance of work and play
- Individual offices (no cubes!)
- "I feel I can be myself at work and it's fun!" -MV
- "The caliber of the clients/brands we work with, knowing your work is seen by thousands of people, in many cases across the world." -JC
- "We actually create videogames!" -AC
- "We have an all-star team, and it's like playing in the pro-bowl every day!" -MW
- "Opportunities to always learn from and work with the best and the brightest." HW
- "Mentors and opportunities for growth." -KB
Mod Op, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
