Social Media Manager

At MOD, we believe companies can and should be a source for good in the lives of the people they employ and the communities they serve. Our purpose is measured by the positive social impact we can make. As part of MOD, your efforts and expertise will be in service to our Squad and our stores, empowering our purpose every day.

We recognize the value in second chances. Individuals with criminal histories that are seeking stable employment as a step in their journey are encouraged to apply.

Compensation: $76,000 - $85,000

• Actual salaries will vary based on a candidate’s qualifications, competencies, experience, geographic location.
  
  

MOD Pizza Offers a Total Compensation Package Including

• Company and/or individual performance annual bonus
• Medical/dental/vision/life insurance/disability insurance options
• Up to 20 paid vacation days per year and 11 paid holidays
• 401(k) retirement eligibility
• Paid sick leave
• Paid parental leave
• Employees can progress through the pay range by earning performance-based pay increases
• Access to MOD's Employee Assistance Program
  
  

Summary

MOD Pizza is looking for someone with a deep passion for content and community to lead our organic social media strategy and implementation. This person will champion and grow the MOD brand by engaging daily with our audience and creating innovative social content and campaigns that move the brand forward and drive traffic. The ideal candidate has experience managing social media for a brand or agency and thrives in a fast-paced, collaborative and dynamic environment. This person is a digital native, exhibiting strong creative judgement and point of view on social media marketing strategy in the restaurant/hospitality/retail segment. They know the ins and outs of all the major social platforms and how to set up and maintain its framework to support a national, multi-unit and shared company/franchised system. This person knows the latest trends, pop culture milestones and, most importantly, exhibits the judgement to know how or even if MOD should leverage these moments. This person will exhibit the MOD brand through voice and engagement approach – both online and in our restaurants and communities.

Key Responsibilities

• Develop and maintain a social media content plan as integrated within the brand Marketing Communications calendar, balancing multiple content priorities across channels for both high-priority marketing campaigns and unplanned (reactive) social content.
• Can conduct a thorough assessment of existing social footprint and tools, identify opportunities to improve performance and security for a blended company and franchise system.
• Has experience and ability to set a localized strategy with localized execution
• Organically create or field design requests timely organic social content to engage the MOD social media audience for platforms such as Meta, YouTube and internal channels for MOD Squad
• Develop strategy and provide direction/feedback on social content to creative team for marketing campaigns.
• Support storyboard, ad-hoc creation support and management of social video content across YouTube shorts, reels, and other emerging video-first social platforms.
• Oversee daily community management of social media channels, including responding to questions or comments, engaging with our audiences, and passing along issues to the customer support team as needed.
• Own organic social promotional details - contests, sweepstakes, stunts, influencer/talent engagement
• Evolve and maintain and influencer strategy including campaign support, growing database, strategic engagement, compensation (food, MOD currency, contracts as needed)
• Stay up to date on social platform changes, new features, industry trends, competitors, and other opportunities for the MOD brand to stay relevant in the social space.
• Own reporting analytics and key insights to inform strategy and collaborate with FPA and other support functions.
  
  

Basic Qualifications

• 3-5 years of experience in a social media and creative roles
• Excellent interpersonal, written, and verbal communication skills. Strategic communication by channel with appropriate tonality by audience.
• Experience with social media management tools, such as Sprout Social
• Proficiency with all Microsoft Office applications and intermediate skills with Adobe products to create visual social content
• Time management, organizational, and prioritization skills
• A strong understanding of cultural awareness
• Experience in a customer or consumer-facing role, operations experience is preferred (hospitality or retail).
• Must be accessible and quick to respond and escalate brand reputation situations (positive and negative)
• Preferred for candidate to work in/have experience with a franchise system
  
  

Physical Requirements

Office work involves remaining in a stationary position in front of a computer, and considerable time in the field capturing content in our Restaurants and at community events. Will require travel within market and occasional travel. Communicate and exchange information with co-workers and other individuals in person and electronically.

This Job Description is not intended to be all-inclusive. Other related duties may be assigned to meet the ongoing needs of the organization. At MOD, we believe in creating a world that works for and includes everyone. To request a reasonable accommodation to complete an application, job interview, and/or to otherwise participate in the hiring process, please contact applicantADA@modpizza.com. In addition, some states have working restrictions for employees under 18 years of age. Please reach out to your GM if you are under 18 years old to determine if this applies to you. MOD is a fair chance employer.