What are the responsibilities and job description for the Social Media Manager position at Modern Aesthetic Centers?
JOB SUMMARY: The Social Media Manager will be responsible for developing and executing a comprehensive social media strategy that aligns with Modern Aesthetic Centers’ brand identity and business objectives. This role involves content creation, community engagement, and data-driven strategy optimization across multiple platforms. The ideal candidate is passionate about the aesthetics and wellness industry, highly creative, and adept at translating complex ideas into compelling digital narratives.
QUALIFICATIONS AND EXPERIENCE:
Education & Experience
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 3 years of experience in social media management, preferably within the aesthetics, wellness, or medical spa industries.
Skills & Competencies
- Strong understanding of social media platforms, trends, and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
- Excellent written and verbal communication skills with a keen eye for detail.
- Proficiency in content creation tools such as Adobe Creative Suite, Canva, or similar graphic design and video editing software.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Creative thinker with a proactive approach to problem-solving and innovation.
Additional Attributes
- Strong organizational skills and the ability to work both independently and collaboratively.
- Experience in developing and executing paid social media campaigns is a plus.
- Knowledge of SEO best practices and digital marketing trends is advantageous.
Responsibilities include, but are not limited to, the following:
- Strategic Planning & Execution
- Develop, implement, and manage a comprehensive social media strategy that aligns with overall marketing goals.
- Create monthly content calendars and campaign plans tailored to our three locations.
- Collaborate with the marketing, creative, and clinical teams to ensure content is accurate, engaging, and compliant with industry standards.
- Content Creation & Management
- Produce high-quality, engaging content including images, videos, infographics, and blog posts.
- Write compelling copy that reflects the brand’s voice and resonates with our target audience.
- Oversee the scheduling and publishing of content across all social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
- Community Engagement & Growth
- Monitor and manage interactions on social media channels, responding promptly to comments, messages, and inquiries.
- Cultivate and nurture relationships with clients, influencers, and industry partners.
- Engage with local communities around each spa location to build a strong, loyal following.
- Analytics & Reporting
- Track, analyze, and report on key performance metrics (engagement, reach, conversions, etc.) to measure campaign success.
- Utilize analytics tools to refine strategies and improve content performance.
- Provide insights and recommendations to optimize social media initiatives.
- Brand Management & Compliance
- Ensure all social media activities and content are in compliance with industry regulations and company standards.
- Maintain consistency in brand voice and aesthetics across all channels.
- Stay updated on industry trends, emerging platforms, and best practices in social media marketing.
Job Type: Full-time
Pay: $50,000.00 - $55,000.00 per year
Benefits:
- 401(k)
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: Hybrid remote in Saint Johns, FL 32259
Salary : $50,000 - $55,000
