What are the responsibilities and job description for the Marketing Operations Manager position at Modern Health?
The Role
We're looking for a Marketing Tech & Ops expert to optimize our marketing and customer lifecycle infrastructure, driving data-driven insights that impact over 2 million Modern Health members. You'll own our Marketo and Iterable instances, collaborating across teams to transform campaign data into strategies that power both our revenue engine and member engagement. This is an opportunity to shape the future of mental well-being by refining our execution, reporting, and operational efficiency as we scale toward profitability/IPO.
We believe in building a diverse and inclusive team to support our mission of mental well-being. If this role excites you, please apply!
This position is not eligible to be performed in Hawaii.
What You’ll Do
- Campaign Execution: Collaborate within the Demand Gen team to build and launch seamless marketing programs across email, webinars, events, videos, website chat, Pathfactory, and paid media
- Platform Ownership: Maintain and optimize our Marketo and Iterable instances, ensuring optimal performance across acquisition and retention campaigns
- Drive Data-Backed Insights: Monitor, analyze, and report on marketing campaign effectiveness, tying results directly to business objectives
- Optimize Lead Flow: Maintain our attribution model, enhance our ABM account scoring/routing, and help boost pipeline conversion rates
- Report on Impact: Deliver regular KPI reports and translate marketing data into insights for decision-makers
- Collaborate for Success: Partner with RevOps, Sales, Partnerships, and Analytics to streamline processes, identify growth opportunities, and complete system integrations
- Creative Problem-Solving Skills: There are many ways to approach a problem, and we’ll expect you to choose the one that’s most likely to get a favorable outcome
- Champion Data Integrity: Uphold database quality standards and implement best practices across our MarTech stack
Who You Are
- Marketo Expert: 3-5 years in enterprise/SaaS marketing, with 2-3 years hands-on Marketo experience. Iterable experience highly valued
- Systems Architect: Salesforce expert comfortable with complex integrations and full-funnel analytics
- Process Champion: Passionate about operational excellence and building scalable frameworks
- Strategic Analyst: Skilled at translating campaign data into actionable insights across acquisition and retention
- Collaborative Leader: Thrive in fast-paced environments while managing multiple stakeholders and projects
Bonus Points
- Experience optimizing inherited marketing automation platforms
- Proficiency with Looker/Tableau, Demandbase, PathFactory, Outreach, data enrichment tools
- Customer lifecycle marketing expertise
- B2B SaaS startup experience
Benefits
Fundamentals:
- Medical / Dental / Vision / Disability / Life Insurance
- High Deductible Health Plan with Health Savings Account (HSA) option
- Flexible Spending Account (FSA)
- Access to coaches and therapists through Modern Health's platform
- Generous Time Off
- Company-wide Collective Pause Days
Family Support:
- Parental Leave Policy
- Family Forming Benefit through Carrot
- Family Assistance Benefit through UrbanSitter
Professional Development:
- Professional Development Stipend
Financial Wellness:
- 401k
- Financial Planning Benefit through Origin
But wait there’s more…!
- Annual Wellness Stipend to use on items that promote your overall well being
- New Hire Stipend to help cover work-from-home setup costs
- ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
- Monthly Cell Phone Reimbursement
