Marketing Director

NEW YORK MARKETING DIRECTOR

At Modern Luxury, connection and community define who we are. Reaching an

audience of more than 16 million, we are the nation’s largest luxury media company

offering leading brands access to the most affluent audiences in the most prominent

cities across the U.S. Through the power of the Modern Luxury Media ecosystem

including 85 brands across 22 markets, we deliver powerful marketing solutions

allowing luxury brands to connect with their audiences in the places and ways that

matter most.

POSITION

As Manhattan Magazine’s New York Marketing Director, you will be dedicated to

managing marketing / sales collateral and events planning and execution. You will play a

unique and important role in our collaborative and creative team. You will lead the

planning and execution of consumer events, sponsorships, and other marketing

initiatives to help Manhattan Magazine stand apart in the industry. This role is an

important position within the overall Modern Luxury marketing organization. Only

candidates with a minimum of 5 years of marketing and events experience will be

considered.

Under the direction of the Publisher, you will be responsible for the development and

execution of all marketing initiatives across Manhattan Magazine. This includes

conceiving and producing revenue generating marketing programs and events. The

Marketing Director will build relationships within the market that will create

opportunities for effective brand and client partnerships. The role encompasses

integrated marketing, events and partnerships, and public relations. The Marketing

Director will also collaborate with the sales organization to develop proposals, pitch and

build relationships with clients and manage special advertising sections in the

magazine.

EVENTS

The Marketing Director will be responsible for providing the strategic vision for

and leading the development of the annual experiential marketing planning and

execution in close partnership with the New York Publisher. This position will lead

the planning and execution of experiential activations and media sponsorships

annually across Manhattan Magazine.

INTEGRATED MARKETING

The Marketing Director will collaborate with sales to ideate, generate

proposals for and pitch compelling integrated programs and RFP responses for clients

which include print, digital / social and experiential opportunities to close renewal and

new business for the company. Other duties may include partnering with marketing

staff and sales to deliver added value initiatives (e.g. booking photographers, magazine

distribution as it relates to events, post-event coverage, etc) and leading / assisting with

all in-book marketing promotions including About Towns, Top 5, Special Sections and

more.

The ideal candidate will have extensive experience in event planning, management and

production, as well as integrated marketing and public relations with excellent project

management skills in order to deliver programs on time and within budget.

The candidate must be team-oriented, able to create a high-energy, positive, forward-

thinking, efficient, and creative environment to generate new ideas and novel thinking.

He or she must also have superior organization skills and demonstrate impeccable

attention to detail in order to maintain the highest level of brand standards. The person

will also have proven leadership and problem solving skills as well as strong written and

verbal communication skills. Must be customer service oriented with a calm and

professional demeanor along with the ability to drive teamwork. This person must be

adept in defining new processes and directing teams in new ways of thinking in order to

maximize efficiency and streamline resources. This person must be a leader with both

superior creative and analytical capabilities.

This role is a unique and important position within the Modern Luxury / New York Region

and will collaborate with various cross-functional teams across the Modern Luxury

organization.

ESSENTIAL RESPONSIBILITIES

Lead and oversee experiential marketing responsibilities, in close collaboration

with Market Publisher and marketing staff

• Partner with Market Publisher to establish strategic marketing vision allowing

Manhattan Magazine to create best-in-class consumer experiences across experiential

platforms to amplify and promote the Manhattan Magazine brand presence and

narrative while maintaining brand guidelines.

sales organizations

Manhattan Magazine

activity.

programs including print, digital / social and experiential opportunities

and execute integrated marketing programming

book marketing promotions (About Towns, Top 5, Special Sections)

Communication :

staff, Publishers, Sales, Legal, Finance, Operations, Production, Design,

Executive team, and other key departments as needed throughout the planning

and execution process for marketing campaigns and events.

help drive sponsorship sales from national clients.

their clients.

Operations, Platforms, Tools / Guidelines :

Calendar for Manhattan’s events and the P and L’s for these events

experiential and other marketing planning tools (e.g. Experiential Playbook,

Toolkits, Sell Sheets, Proposal Request Process, etc.).

Revenue Optimization / P&L Process; Management :

Marketing / Experiential subject matter expert and ideate unique and compelling

experiential and other marketing activations to generate proposals and secure

renewal / new business opportunities.

relevant experiential opportunities for National and Local sales to maximize

revenue and net profit.

optimizing client integration and sponsorship to ensure profitability of events

programming.

materials and other sales collateral to bring activations to life and maximize

revenue opportunities.

experiential activations to ensure programs are delivered within budget and meet

official event policy requirements.

PARTNERSHIPS

needed across experiential / marketing functions.

charities, film / TV / cable studios, members-only clubs, publicists, etc. to create

meaningful and strategic corporate partnerships from an experiential marketing

perspective, specific to the New York Region, which are mutually beneficial and

align with Manhattan's brand.

media sponsorships and manage associated activations / obligations.

PROFILE & EXPERIENCE

and execution, preferably at a Publisher / Lifestyle brand or agency.

paced environments

We are an Equal Opportunity employer. All qualified applicants will receive

consideration for employment without regard to race, color, religion, sex, national origin,

disability, gender identity, protected veteran status, or any other status protected by law.

Please submit your resume to mgredick@modernluxury.com with the job title in the

subject line.