Associate Marketing Communications Manager

Our Associate Marketing Communications Manager is responsible for supporting product launch commercialization initiatives and projects across Moen’s Retail (brick and mortar) and Retailer Ecom Channels that deliver on business objectives and grow market share. This includes responsibility for planning and managing communication initiatives, development and execution with cross-functional teams and outside agency partners and includes identifying project scope, developing timelines, providing status updates and budget management. Our Associate Marketing Communications Manager will effectively manage these initiatives to engage customers, influencers and consumers along the path to purchase or specification. This position will be on our hybrid schedule.

Responsibilities

• Develop and implement impactful, integrated product launch communications and programs for Moen products across The Home Depot and other retail accounts (Costco, Same’s Club, Target, Walmart, etc.) and their associated Ecom channels
• Own the commercialization planning for products and innovations; serve as the project lead and Moen brand steward for all communication planning, development and execution alignment with global brand standards.
• From development to execution and fulfillment, leverage the Moen Creative team or outside agency partners; this includes the creation of project briefs, providing clear upfront direction that delivers on business goals or objectives, and the ability to manage multiple partners and campaigns simultaneously.
• Communicate and manage multiple project timetables, meeting deadlines and budget parameters as well as obtain legal and corporate approvals.
• Support Moen’s North American Product Marketing teams through the development and execution of all marketing communications tactics including, but not limited to, new product launch support, internal gate process participation, customer line reviews, direction of photography and video for launching product, digital asset management, merchandising support, social media, show support and PR
• Collaborate with Sales, Channel, Customer Marketing teams and internal departments such as Global Brand, Public Relations & Advertising Agencies, Moen Web Teams, Product Content Marketing, and Digital Team to plan, execute and assure coordination of commercialization programs and customer requests
• Initiate brief for concepts, pitch support (in partnership with Sales, Channel and Product) and manage and execute retail in-store initiatives such as displays, in-aisle POP, packaging and merchandising.
  • Manage the review and approval process of display implementation with The Home Depot, including the development of MET instruction sheets, and leading projects through all THD safety, structure and design approvals.
  • Develop and support execution (no strategy) for all training activities including Regional Walks, Product Walk and other events in coordination with sales.
  • Stay informed and up-to-date on current in-store displays in relevant aisles, including competitors’ sets and initiatives, as a means to continually evolve and improve Moen’s presence.
• Manage and execute online initiatives with key customers by working with internal digital teams to support digital display advertising or social campaigns by partnering with the eCommerce and Content Team to ensure launches are on-message with consistent visuals that meet timeline requirements or customer commitments.
• Identify appropriate metrics for evaluating marketing programs, tactics and pilots; analyze results to prove ROI and provide insights into future recommendations.
• In conjunction with Manager, Marketing Communications and other Commercialization leads, support the creation of the annual marketing communications strategic plan, presentation and forecast.

• Bachelor’s Degree in Marketing, Communications or related field required.
• Minimum of 3-5 years of experience in a marketing environment; experience in developing strategic communication and product commercialization plans required.
• Omnichannel marketing experience, specifically within Wholesale or Home Improvement Retail, with a strong understanding of The Home Depot’s business model is preferred
• In-store display and merchandising planning and execution experience strongly preferred.
• Demonstrated ability to manage multiple internal and external stakeholders and agencies/partners
• Possess strong project management skills, organization, presentation and coordination skills as well as excellent interpersonal and communication skills.
• Possess the ability to interact comfortably with higher management and customer leadership teams, as well as interact with agency partners, vendors, customers, sales associates, etc.
• Adaptability and flexibility to meet changing priorities and deadlines.
• Proficiency in software applications such as PowerPoint, Excel and Word.
• Travel Required (20%) primarily for agency meetings, store/showroom visits, customer meetings and merchandising sets.

Fortune Brands' Global Plumbing Group (GPG) is a multi-brand plumbing business that is inspiring people by designing beautiful experiences with water. GPG's trusted brands include Moen and the House of Rohl portfolio. We welcome you to visit the Moen.com and HouseofRohl.com websites to learn more about us and why we are a top workplace.

Equal Employment Opportunity

Fortune Brands' GPG is an equal opportunity employer. GPG evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Fortune Brands' GPG is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please send an e-mail to TalentAcquisition@moen.com and let us know the nature of your request along with your contact information.