Lead- Product Marketing Manager

About MoEngage:

MoEngage is an insights-led customer engagement platform trusted by 1,350 global consumer brands, including McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and OYO. MoEngage combines data from multiple sources to help brands gain a 360-degree view of their customers.  

MoEngage Analytics arms marketers and product owners with insights into customer behavior. Brands can leverage MoEngage Personalize to orchestrate journeys and build 1:1 conversations across the website, mobile, email, social, and messaging channels. MoEngage Inform, the transactional messaging infrastructure, helps unify promotional and transactional communication to a single platform for better insights and lower costs. MoEngage’s AI Suite helps marketers develop winning copies and creatives, optimize campaigns and channels that boost engagement, and help with faster execution.

For over a decade, consumer brands in 60 countries have been using MoEngage to power digital experiences for over a billion monthly customers. With offices in 15 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

MoEngage was named a Contender in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 report, and Strong Performer in The Forrester Wave™ 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.

Role Overview:

As our Lead Product Marketing Manager for North America, you’ll be the linchpin connecting our products to the market. This isn’t just a role; it’s a hands-on adventure. You’ll dive deep into customer insights, craft compelling use-case-driven narratives, and champion product launches that resonate across industries.

Key Responsibilities:

• Go-to-Market Strategy: Drive positioning and messaging that resonates with marketers and aligns with their industry-specific needs.
• Sales Enablement: Equip sales teams with battle cards, pitch decks, one-pagers, and case studies that directly impact revenue and deal velocity.
• Customer Engagement: Meet with customers to understand pain points, gather insights, and validate messaging influencing our roadmap and GTM approach.
• Deal Support: Work closely with sales teams on active deals, helping craft competitive positioning and objection-handling strategies.
• Content Creation: Develop compelling case studies, vertical-specific messaging, and playbooks that align with industry trends.
• Market & Competitive Analysis: Stay ahead of industry trends and competitors, ensuring MoEngage is positioned effectively in the North American market.

 Requirements:

• Experience: 5-7 years as a Product Marketing Manager in a B2B SaaS environment.
• Industry Knowledge: Proven track record marketing to marketers, with a deep understanding of their challenges and needs.
• Customer Focus: Demonstrated history of prioritizing customer problems and actively seeking their input to drive product improvements.
• Adaptability: Comfortable stepping outside traditional roles, learning new skills on the fly, and viewing product marketing as a pivotal growth engine.
• Technical Proficiency: Hands-on experience with marketing tools and platforms, including Salesforce (SFDC) and Customer Data Platforms (CDPs).
• Communication Skills: Exceptional ability to convey complex ideas simply and persuasively.
• Location: Based in the U.S., with the ability to work ET hours.

Preferred Attributes

• Proactive Mindset: You don’t wait for direction—you identify gaps, propose solutions, and get things done.
• Ownership Mentality: You see projects through from start to finish—ensuring high-quality execution and impactful outcomes.
• Cross-Functional Teamwork: You work seamlessly with sales, product, and marketing teams, aligning on goals and execution.
• Continuous Learning: You don’t settle for the status quo—you push boundaries and refine strategies based on feedback.

Why Join MoEngage?

• High Impact Role: Your work will directly drive revenue, accelerate deals, and strengthen our position in North America.
• Innovative Team: Join a fast-growing team where your voice and ideas matter.
• Growth Opportunity: MoEngage is scaling rapidly—be part of a journey where your contributions help shape the future of consumer marketing across the globe.

 Application Process:

Interested candidates are invited to submit their resume, along with a cover letter detailing their relevant experience and explaining why they’re the perfect fit for this role.

Equal Opportunity Employer: We celebrate diversity and are committed to creating an inclusive environment for all employees.