What are the responsibilities and job description for the Digital Marketing Coordinator position at Mona Dermatology?
OVERVIEW
The Digital Marketing Coordinator is responsible for assisting with the development and management of all Mona Dermatology digital marketing including Website CMS Management (WordPress), E-Commerce Management (WooCommerce), Website SEO Strategy, Blogging for SEO, Google Ad Words Campaign Management, Organic & Paid Social Media, and Email Marketing. This position requires strong writing skills and experience with both short-form and long-form content writing. This position will work closely with the Marketing Director on multi-channel marketing to ensure that our social media, website, collateral, and other communications accurately reflect our brand. This position will also assist the Director of Marketing with seasonal patient events and other special projects, as needed.
Applicant Requirements
- Bachelor's Degree in Marketing, Digital, Business, Communication, or a related field required
- 1-3 years experience in a similar marketing role is preferred
- Excellent writing skills are required; industry experience writing for social media, email, or blog content is preferred
- Strong project management, problem-solving skills, and attention to detail
- Experience managing social media platforms, digital marketing, e-commerce, email marketing, Google Analytics, and Google Ads is preferred
- Team player, positive attitude, and ambition to help contribute to a small, collaborative, growing team
- Experience with business-side use of social media channels including Facebook, Twitter, Instagram, Pinterest, and LinkedIn
- Experience with PPC management using Google AdWords and Meta
- Experience with email marketing tools such as Constant Contact
- Experience gathering and analyzing marketing-related data to assess campaign performance
- Proficiency in developing and managing content of WordPress websites and blogs.
- Proficient with G-Suite tools including Google Docs, Google Sheets, Google Slides, etc.
- Must be able to work independently and be self-motivated to complete projects under tight deadlines.
- Occasional night and/or weekend work is required (typically for events).
Working at Mona Dermatology is unlike any job you’ve had before: we are a thriving cosmetic & medical dermatology practice committed to offering patients exceptional care with a best-in-class experience. But it doesn’t stop with our patients: we are just as committed to offering our staff a positive, fun, and uplifting work environment.
Benefits:
- Complimentary or Discounted Cosmetic Treatments & Products
- 401(k) matching
- Paid time off
- Paid Holidays
- Medical, Dental, Vision insurance
- Life insurance
- Short & Long term disability
