Director of Sales

Position Summary

The Director of Sales will manage a team of Region Managers and Field Sales Representatives in an assigned territory. The Director will manage distributor/bottler business

results in the respective territory and be responsible for the success of the company in that respective territory. This will be accomplished through the development of highly skilled and competitive sales team. The Director will manage relationships with the Distributors and Customers in the assigned territory. The Director will also be ultimately responsible for market execution in the territory as well. The Director of Sales will serve on the BU Leadership Team and will set an example of leadership and sense of urgency for the entire BU team. The Director will help attract, develop and retain highly skilled and aggressive sales and operations professionals.

Essential Job Functions

• Manage staff of Region Managers in maximizing the sale and distribution of all company products in the assigned region through the establishment and appropriate execution of local and national sales programs.
• Develop and ensure the execution of national and regional account strategies for all company products and achieve sales, profit and market share objectives for all national and regional accounts and/or programs.
• Monitor market/retailer activity to develop the most cost-effective strategies in order to drive volume and profitability through increased penetration and promotion.
• Develop, manage and/or maximize partnerships to drive improved performance.
• Develop and use objective tools, information and feedback in order to establish region and area performance goals and results.
• Conduct business performance reviews with distributors/Bottlers in order to track, monitor and adjust efforts and produce desired outcomes in all key business segments.
• Establish partnerships with our marketing department to ensure the development of required sales tools and programs. Ensure team executes on designed programs.
• Manage relationship for strategic sales strategy with National Sales and Regional Account Management Teams.
• Assist in development of the Annual Business Plan, with ultimate ownership of the Plan
• Set, communicate and manage performance expectations, monitor and appraise employee job results and performance in order to develop, counsel or provide corrective action. Provide information, educational opportunities and experiential growth opportunities in order to develop staff.
• Build a diverse organization that reflects the marketplace; inspires team through effective leadership.
• Ensure the Sales Team understands and adheres to Company standards and operating procedures.
  
  

Position Requirements

• Currently a director or sales executive with a minimum of 10 years of experience (preferably in beverages and within the energy category).
• Preferably 5-7 years of managing people.
• Experience within the beer and/or soft drink field provides added knowledge and perspective.
• Successful sales track record, brand and team builder.
• Has established relationships with key distributors and customers; comfortable making presentations to all levels of decision makers.
• Demonstrated ability to develop an effective sales and distribution strategy; developed plans to support the strategy; ensured execution of plans.
• Has worked all channels of trade.
• Understands, in depth, both methods of distribution – DSD and distributor
• Can build an effective partnership with other departments; can provide constructive feedback re: new products, sales tools, promotions, etc.; ensure appropriate execution of marketing programs in the field.
• Effective leader – has built an experienced sales team.
  
  

Base Salary Range: $100,500 - $134,000