What are the responsibilities and job description for the Sr. Manager, Digital Marketing position at Monster Energy?
Position Summary:
Lead the implementation and evolution across all brands, globally, to drive increased loyalty and member value. Responsible for translating the campaign brief into a cross-channel tactical plan through a clear, actionable strategy built off a sharp consumer insight.
Primary Responsibilities:
- Generate insights and ideas to leadership. Develop performance-based digital strategy, leveraging data and research to build optimal, multi-faceted digital plans, and coordinating with internal stakeholders and digital channel partners in a fast-paced, results-oriented environment
- Create strategies to grow and develop the team by mentoring and guiding the team to increase capabilities and knowledge.
- Manage various aspects of planning and pre-production development for digital marketing across all brands including defining objectives, digital content and media frameworks and projects. Work closely with leadership to ensure plans across all events are leveraging best practices.
- Be a power user of data and tools at our disposal to create data-driven multi-channel digital strategy plans that align with business objectives. Measure results, analyze effectiveness, and provide key insights on overall plan performance
Job Specifications:
- Prefer a Bachelor's Degree in the field of --Marketing or related field of study
- More than 5 years of experience in digital marketing or similar field
- More than 5 years of experience in digital design and tactics to reach customers through various digital devices
- Experience with Structured Query Language (SQL) queries required
- Experience with data platform and marketing automation tools such as (not limited to) Tealium, Data Studio, Azure preferred
- Proficiency with lead generation marketing platforms such as (not limited to) Airship, Movable Ink, DCM, Meta and/or others highly desired.
- Experience in social media and digital marketing required, including hands-on experience in strategy and practice in major social media platforms, particularly Facebook, Twitter, Tumblr, YouTube, and Instagram
Base Pay Range: USD $97,500 - USD $130,000 ( )
Salary : $97,500
