What are the responsibilities and job description for the EDM Marketing Specialist position at moomoo?
About Futu US Inc.:
Futu US Inc. stands at the forefront of financial services, housing two SEC registered broker-dealers alongside a cryptocurrency brokerage — all operating under the reputable wing of Futu Holdings Limited (Nasdaq: FUTU).
Our core mission revolves around innovating the investing landscape through a digitized brokerage and wealth management platform that's designed to elevate the investment experience.
Here's a closer look at our key entities:
- Futu Clearing Inc.: An SEC registered FINRA member dedicated to delivering top-tier clearing and execution services globally.
- Moomoo Financial Inc.: As an SEC registered FINRA member, we provide retail investors access to both U.S. and Asian securities markets, ensuring your investment journey is backed by expertise.
- Moomoo Technology Inc.: Offering a data-rich trading platform, we provide unparalleled insights and tools to enhance your trading strategies. Note that this entity is not a licensed broker-dealer.
For deeper insights into our entities and affiliates, explore futuclearing.com or moomoo.com/us to discover the future of investing with confidence and innovation.
About the Role:
We are seeking an experienced and innovative
Key Responsibilities:
- Design email strategy /campaigns, execute email marketing campaigns for new user onboarding process, various investment products, trading platforms, and financial services.
- Implement automated email journeys for client onboarding, account activation, and trading activity nurturing. Design and optimize lead nurturing campaigns to convert prospects into active trading accounts.
- Develop retention/engagement campaigns to increase assets under management and trading activity.
- Create segmented email strategies for different investor profiles (new investors, active traders, fundamental/ technical investors). Create targeted campaigns for different financial products (stocks, ETFs, options,Cryptos).
- Manage time-sensitive market updates and trading opportunity communications.
- Develop educational content series about investing, market updates, and financial products.
- Coordinate with compliance team to ensure all email communications meet regulatory requirements.
- Work with designers to make the email content attractive and align with brand images.
- Track and report on key metrics including account opening rates, click-through rates, new users converted, asset inflow, and trading volume.
Qualifications:
- Bachelor's degree in Marketing, Finance, Journalism or related field
- 3 years of marketing communication experience, preferably in financial services
- Strong knowledge of retail investing products and services
- Proven track record of driving customer acquisition in financial services
- Understanding of FINRA and SEC marketing regulations is a plus
Required Skills:
- Proven EDM strategy success
- Understanding of retail investment products and services
- Knowledge of financial markets and trading concepts
- Familiarity with brokerage account types and structures
- Data-driven decision-making abilities
- Experience with financial services compliance requirements
- Understanding of investor segmentation and targeting
What We Offer:
- Comprehensive Paid Medical Benefits: We prioritize your health with a robust medical benefits plan that covers you and your dependents
- 401k Employer Contribution: We match your contributions to help you grow your retirement savings
- Generous Paid Time Off & Paid Holidays: Take the time you need to recharge and pursue your passions with our generous paid time off policy
- Opportunities for Professional Growth & Development: Invest in your future through hands-on learning, skill-building, and cross-functional work
