Director, Marketing

Moon Juice is seeking a Director of Brand Marketing. Reporting to the CMO this candidate will establish, build and lead all marketing efforts – ranging from go-to-market, brand strategy, communication strategy, PR, assortment planning, consumer insights, etc. This candidate should have a strong background in building and driving marketing plans, leading a cross-functional organization, and leading a high-performing team in a fast-paced, high-growth environment. The candidate should have an entrepreneurial mindset and a highly collaborative working style. A key aspect of this role will be effectively partnering with and guiding both internal teams and external business partners who need to be aligned and bought into the brand’s strategic and creative marketing execution. The best candidate will bring strong business and consumer data/insight acumen.

About your responsibilities:

• Immerse yourself into the brand equity, mission, and purpose to constantly lift and elevate the Moon Juice brand.
• In partnership with the CMO build the marketing strategy to hit the overall brand and company goals. Lead the content strategy deployment of the plans across social, partnerships, digital, shops, and wholesale.
• Develop, implement, and oversee high-impact brand marketing strategies across existing and new product development.
• Develop and manage annual content and campaign calendar - creating the strategic stories, objectives, KPIs, and go-to-market 360s
• Work hand in hand with the creative copy to bring holistic storytelling across all launches, content streams, and campaigns to life.
• Work with Product Development/Operations for the new launch and existing hero skus USPs and positioning – from claims to USPs to go-to-market plans.
• Working hand in hand with the head of digital to develop content and strategic initiatives to drive new customer acquisition.
• Be in constant pursuit of new marketing/platform ideas to drive brand awareness and fuel brand, love.
• Bring a customer-centric approach to drive marketing plans and product positioning.

This job is for if you are strong at owning a calendar, love sticking to deadlines, and have a knack for organizational excellence. This role is a true right hand to the CMO, able to operate at 5 feet and 5,000 feet while having a data-driven approach to content, marketing plans, consumer insights, and more.

About Moon Juice:

Moon Juice brings the plants, science, and wisdom for Intelligent Self Care®. We source 100% unadulterated, sustainable, and active ingredients for clean and potent formulas. Discover our adaptogenic supplements and skincare to elevate consciousness and transform beauty from the inside out and the outside in.

Please note before submitting an application: as a company, we take hiring very seriously. Interviewing with Moon Juice may include video and phone interviews, written projects, and/or on-site interviews. We may be unable to follow-up with each and every applicant. If you are an individual with a disability and need an accommodation in order to apply for a posted job, please contact us at careers@moonjuice.com. Applicants and employees are protected from discrimination under federal law. Moon Juice is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.