Clinical Liaison

About Morada Senior Living:

Morada Senior Living, proudly part of the Discovery Senior Living family of operating companies, manages care- and lifestyle-focused senior living communities in Texas, Oklahoma, New Mexico, and Colorado. Our company, which was built on our “Pillars of Excellence,” employs thousands of vital Team Members and is committed to providing a positive work environment and culture that recognizes their value in providing excellent care for our residents.

Morada Senior Living is hiring a Clinical Liaison for our Skilled Nursing community Morada Temple.

We offer rewarding career opportunities that include:

• Competitive wages
• Access to wages before payday
• Flexible scheduling options with full-time and part-time hours
• Paid time off and Holidays (full-time)
• Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)
• 401(K) with employer matching
• Paid training
• Opportunities for advancement
• Meals and uniforms
• Employee Assistance Program

The purpose of the Clinical Liaison (CL)/Sales Counselor (SLC) is to connect with prospective residents and patients through multi-communication platforms, including face to face, virtually, over the phone, email and/or text messaging, to motivate and inspire prospective residents to engage with the community for the purpose of moving in. The CL contacts new inquiries, follow ups on existing inquiries and generate sales inquiries with the goal of converting these leads to move ins. The success of the CL is measured in multiple ways, including sales conversions, revenue optimization, move ins and average daily census. The CL manages customer relationships with authority on significant matters. 

The CL works within the market to generate Medicare/Managed Care/Private Pay/Long Term Care referrals for the Skilled Nursing Facility. The CL works directly with Baylor Scott and White to maintain the Quality Alliance partnership. 

Responsibilities:

Sales

• Interacts with all leads whether provided through advertising, public relations, referral, or personal contact and turn those leads into residents of the community through the use of professional selling skills and our sales process.
• Builds customer focused relationships by advancing the lead through the sales process and gaining customer commitment.
• Responsible for managing the sales boards with daily updates and conveying all activities to the SNF Administrator
• Conducts weekly strategy and advisory meetings with the Administrator.
• Submits timely daily sales results.
• Pulls management reports on sales activities, leads, move ins, conversions, and critical success factors.

• Tracks leads, keeping accurate records on all leads and prospects and all sales activities using a CRM.
• Work with executive and marketing teams in developing marketing goals and strategies.
• Conducts quarterly competitive market research including established communities and new/upcoming communities, ranking and analysis and accurately reports data on the competitor tracking form.
• Prepare general market analysis and develop methodologies for tracking prospective residents and referral sources.
• Understands competitive opportunities and threats and presents strategic alternatives to combat these to the Executive Director.
• Demonstrates a strong understanding of the senior care market in their area.

Market Conditions

Driving Revenue

• Strives to meet predetermined monthly sales goals.
• Leverages multiple referral partnerships relationships to generate a payor mix of referrals to drive average daily rate.
• Analyze and interpret information to make recommendations on business operations.
• Provide expert advice to both customers and external partners.

External Business Development

• Generates leads and move-ins from targeted referral sources…i.e., BSW, IL/AL/MC communities, LTAC’s, Rehab hospitals and other identified referral sources.
• Plans and executes monthly presentations to professional referral sources.
• Identifies referral sources through site specific research.
• Leads monthly Referral Development Committee meetings.
• Tracks all networking and outreach referral sources and actual referrals on the sales boards and within CRM.

Resident Move-In Process

• Facilitates and coordinates the Resident Assessment.
• Oversees and manages the move-in process as outlined in the Resident Move-In and the Suite Readiness checklists.
• Ensures all state mandated paperwork and forms are completed on or before the move-in date by the family and/or resident.
• Deliver all necessary paperwork to the MSW/BOM so that the resident’s Administrative File is fully prepared according to state specific regulatory requirements.
• Communicate resident admission date and time with administrative team during stand up.

Leadership and Development

• Keeps abreast of professional development in the field by reading, attending conferences and training sessions.
• Always acts professionally and honestly in the representation of the Community concept of senior living.
• Other duties as assigned.

Qualifications: 

• Bachelor’s degree in marketing or related field preferred.
• At least one year in marketing/sales in a skilled nursing setting required.
• Proficient in Microsoft Office (Word, Excel, Outlook, Power Point)
• Experience working with sales CRM systems, tracking leads and sales activities.

If having a direct impact on the lives of others is appealing to you, apply today and join our team!

EOE D/V