Digital Marketing Manager
Title : Digital Marketing Manager
Salary : £40,000 - £45,000 DOE
Location : Bourne, Lincolnshire
Work Pattern : Fully onsite
This is a EXCITING opportunity for an ambitious and talented Digital Marketer to step into a growing business in a niche, fast-paced and highly rewarding role.
Role Overview :
In this role, you will assist in the execution of digital marketing campaigns, monitor online performance, and contribute to the overall strategy to enhance our digital presence. You will collaborate with cross-functional teams to implement various online marketing initiatives across website, social media, and paid advertising channels.
You'llwork closely with the internal marketing, sales, and product teams to drive growth and improve overall marketplace performance in line with budgetary expectations.
- Paid Media Campaigns : Manage and track performance of paid search campaigns (Google Ads, Bing Ads) and paid social media campaigns (Facebook Ads, Instagram Ads). Assist in budget management and ensure optimal campaign performance by monitoring key metrics like CTR, conversion rates, and ROI.
- Analytics & Reporting : Monitor, track, and analyse digital marketing performance using tools like Google Analytics, social media insights, and email campaign metrics. Assist in preparing reports to evaluate campaign success and recommend optimisations.
Collaboration & Support : Work closely with the business development team and other departments to execute cohesive digital strategies.
Responsibilities and Duties
Including but not be limited to :Campaign Execution & Coordination : Plan, coordinate, and execute digital marketing campaigns across a variety of platforms, including the company website, and paid advertising channels.Drive Revenue : Develop and implement strategies to increase revenue through the eCommerce channel, tracking and optimising the customer journey.Product Listing Management : Create, update and optimise product listings to ensure high search visibility and conversion rates.Website and SEO Support : Assist in managing website content, ensuring it is up-to-date, and optimising landing pages for conversion. Support SEO efforts by helping with keyword research, on-page optimisation, and content updates.Paid Media Campaigns : Manage and track performance of paid search campaigns (Google Ads, Bing Ads) and paid social media campaigns (Facebook Ads, Instagram Ads). Assist in budget management and ensure optimal campaign performance by monitoring key metrics like CTR, conversion rates, and ROI.Analytics & Reporting : Monitor, track, and analyse digital marketing performance using tools like Google Analytics, social media insights, and email campaign metrics. Assist in preparing reports to evaluate campaign success and recommend optimisations.Qualifications
Experience : 3-5 years of experience in digital marketing (with specific paid search and SEO record), with a proven track record of growing sales and profitability.Skills : Strong commercial acumen and understanding of SEO for e-commerce, data analytics, and online advertising.Tools & Software : Experience with tools such as Semrush, Google Analytics 4.Education : Relevant Bachelor's degree in Marketing, Business, or a related field.Traits : Highly organised, analytical, data-driven, demonstrates attention to detail and is able to thrive in a fast-paced environment with multiple priorities.Communication : Excellent written and verbal communication / presentation skills.If you feel you meet the above criteria - apply below or reach out to me on :
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Salary : $40,000 - $45,000
