What are the responsibilities and job description for the Sales Director – Senior Care (Hybrid) position at Morgan Stephens?
Sales Director – Senior Care Facility
Location: Columbus, OH
Salary: $80,000 - $95,000 Generous Incentive Plan & Benefits
About the Opportunity
An established and highly regarded senior care facility in Columbus is seeking an experienced Sales Director to lead outreach efforts, engage with prospective residents and families, and drive census growth. This role is ideal for a relationship-driven professional with a strong background in sales, community outreach, and networking within the senior living or healthcare industry.
Key Responsibilities
- Serve as the primary point of contact for prospective residents and families, providing facility tours and addressing questions with warmth and professionalism
- Develop and maintain relationships with referral sources, including hospitals, case managers, physicians, and community organizations
- Implement strategic sales and outreach initiatives to drive occupancy and increase census
- Organize and participate in community events, networking functions, and educational workshops to build awareness and engagement
- Manage the inquiry and follow-up process to ensure timely and effective communication with prospective residents and families
- Collaborate with the facility’s leadership team to develop and execute marketing strategies
- Monitor local market trends and competitor activity to identify new opportunities for growth
- Maintain accurate records of leads, referrals, and admissions in the CRM system
Qualifications & Skills
- Proven experience in sales, business development, or marketing, preferably in senior living, home health, hospice, or healthcare services
- Strong ability to build rapport with families, residents, and referral partners
- Excellent communication, presentation, and negotiation skills
- Ability to work independently while collaborating with internal teams
- Experience with CRM systems and lead tracking tools is a plus
- Passion for senior care and a commitment to providing exceptional service
Compensation & Benefits
- Competitive salary of $80,000 - $95,000
- Generous incentive plan based on performance
- Comprehensive benefits package including health, dental, vision, and retirement plans
About Morgan Stephens
Morgan Stephens is a specialized healthcare recruiting agency that partners with national managed care organizations such as Optum and Kaiser Permanente to connect top talent with meaningful career opportunities.
Salary : $80,000 - $95,000
