What are the responsibilities and job description for the Account Director position at Moroch Partners?
Job Summary
The Account Director is responsible for leadership and overall management of the client relationship. This role is responsible for collaborating and inspiring teams to provide great work for clients across multiple marketing channels for our clients. Being the face of the agency, the AD should embody and represent the company both internally and externally. The Account Director should push the agency to deliver above and beyond and be able to build strong collaboration and partnerships, establish the communication and responsibilities cadence across all internal teams and clients for which they are responsible.
Responsibilities
- Play a key role in all advertising, marketing and business efforts
- Act as a business consultant solving clients’ business-level problems (sometimes beyond media) and proactively seek out opportunities for the client
- Discuss strategy with client and conduct annual briefs to determine goals/objectives (establishing clear KPIs) for annual and misc. supplemental local media plans
- Demonstrate strong knowledge to answer high level client questions acts as a liaison between client, corporate and internal teams (cross market strategic cross market and media channel insights, test and learn, results, etc.)
- Collaborate with and lead agency partners to ensure creative cohesion across channels and deliver on strategy, deadlines and budget management
- Ensure the agency operates on a solid foundation by building strong, impenetrable client relationships and train and lead others to do the same
- Possess an in-depth understanding of client business issues, industry, competitors and brands and guides team members in how to do the same
- Serves as key advisor to clients on marketing, media and business issues
- Constantly attuned to the evolving needs of clients
- Develops and implements career development paths and plans for the account team
- Media
- Work with Media Planners, in developing strategic direction, guidelines and budget parameters for plan
- Prepare detailed media plan requests and coordinate with media team to analyze, select, provide well thought out recommendations on plans and campaigns based on client needs
- Manage client approvals, ensure placement and communicate revisions of media plans/media buys
- New Business
- Work with team on all new business efforts
- New client onboarding (establish communication cadence, determine billing preferences/needs, coordinate with legal for any contract development, customization/execution)
Qualifications
- 10-15 years agency and/or corporate marketing experience, Bachelor’s degree, or equivalent experience
- Strong analytical and problem-solving skills
- Ability to multi-task across multiple projects
- Upholds our agency values
Special Position Requirements: Regular travel to client and company headquarters will be required.
