Assistant Director, Marketing & Communication - University at Albany

Albany, New York, Location : Albany, NYCategory : PromotionalPosted On : Mon Jan 13 2025Job Description : Support the Office of Undergraduate Admissions through assisting with the creation of a year-long, multi-platform communication plan that moves students along the admissions funnel from prospect through enrollment. By leveraging digital communication, social media engagement, direct-to-home mailers, and university events, this role provides vital support in helping the university meet its enrollment goals. By promoting UAlbany’s resources and opportunities to incoming first-year and transfer students and their families, this role works to strengthen UAlbany’s brand recognition and attract students who will thrive at our institution.Primary Responsibilities : Slate (CRM) mailings and event creationTroubleshoot and enhance CRM daily communication procedures, workflows, and data integrity.Participate in and attend various Undergraduate Admissions and University events.Updating / creating marketing assets (both digital and print materials)Monitor budget expenses for print marketing assets.Storyboard and script construction for multimedia packages.Write compelling and effective admission recruitment messages.Social Media content curation and performance reviewWork alongside the Office of Communications and Marketing to cover campus programming to leverage in digital marketing campaigns.Social media planning, assessment, creative design, and scheduling.Website copywriting and editing.Communications research and monitor the progress of communication strategiesReport on key analytics of digital communications and enrollment events.Create documentation and communication flow mappings for all campaigns.Other reasonable duties as assigned.Functional and Supervisory Relationships : Reports to and collaborates with the Associate Director for Marketing and Communications for Undergraduate Admissions. May supervise employees as assigned (if no direct reports at time of filling position) including co-supervision of Graduate Assistant.Job Requirements : Minimum Qualifications : Bachelor’s degree from a college or university accredited by the US Department of Education or internationally recognized accrediting organization.At least 3 years of relevant experience.Digital communication experience, writing for targeted and diverse audiences.Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community.Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging relative to their role.Preferred Qualifications : Bachelor’s degree in communications or related field from a college or university accredited by the US Department of Education or internationally recognized accrediting organization.3 to 5 years of experience in higher education enrollment marketing.Working Environment : Typical office environment. In-person support of university events. Work with Office of Communications and Marketing on multimedia projects. Creativity in design and content of marketing assets.Additional Information : This is a promotional opportunity for current UAlbany employees. Eligibility for Consideration : You must be employed at the University at Albany campus.You must be in a State-funded UUP professional position (MC employees are not eligible).You must have a permanent, term, or probationary appointment.Only temporary employees employed by UAlbany for three or more consecutive years can be considered eligible.For details concerning the University’s Promotion Policy for Professional Employees, please see HR Memorandum 88-4.Professional Rank and Salary Grade : SL-3, $58,000-$62,000Special Note : Visa sponsorship is not available for this position. If you currently need sponsorship or will need it in the future to maintain employment authorization, you do not meet eligibility requirements.The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts : disclosure of the University’s crime statistics for the past three years; and disclosures regarding the University’s current campus security policies. The University at Albany’s Annual Security Report is available in portable document format [PDF] by clicking this link here .Pursuant to NYS Labor Law 194-A, no State entity, as defined by the Law, is permitted to rely on, orally or in writing seek, request, or require in any form, that an applicant for employment provide his or her current wage, or salary history as a condition to be interviewed, or as a condition of continuing to be considered for an offer of employment, until such time as the applicant is extended a conditional offer of employment with compensation, and for the purpose of verifying information, may such requests be made. If such information has been requested from you before such time, please contact the Governor’s Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.THE UNIVERSITY AT ALBANY IS AN EO / AA / IRCA / ADA EMPLOYER. Please apply online via Apply Online .#J-18808-Ljbffr

Salary : $58,000 - $62,000