Assistant Director, Marketing & Communication - University at Albany

Location : Albany, NY Category : Promotional Posted On : Mon Jan 13 2025 Job Description : Support the Office of Undergraduate Admissions through assisting with the creation of a year-long, multi-platform communication plan that moves students along the admissions funnel from prospect through enrollment. By leveraging digital communication, social media engagement, direct-to-home mailers, and university events this role provides vital support in helping the university meet its enrollment goals. By promoting UAlbany's resources and opportunities to incoming first-year and transfer students and their families this role works to strengthen UAlbany's brand recognition and attract students who will thrive at our institution.Primary Responsibilities : Slate (CRM) mailings and event creation Troubleshoot and enhance CRM daily communication procedures, workflows, and data integrity.Participate in and attend various Undergraduate Admissions and University events.Updating / creating marketing assets (both digital and print materials) Monitor budget expenses for print marketing assets.Storyboard and script construction for multimedia packages.Write compelling and effective admission recruitment messages.Social Media content curation and performance review Work alongside the Office of Communications and Marketing to cover campus programming to leverage in digital marketing campaigns.Social media planning, assessment, creative design and scheduling.Website copywriting and editing.Communications research and monitor the progress of communication strategies Report on key analytics of digital communications and enrollment events.Create documentation and communication flow mappings for all campaigns.Other reasonable duties as assignedFunctional and Supervisory Relationships : Reports to and collaborates with the Associate Director for Marketing and Communications for Undergraduate AdmissionsMay supervise employees as assigned (if no direct reports at time of filling position) including co-supervision of Graduate AssistantJob Requirements : Demonstrated understanding of the admissions cycle.Proficient in writing and copy-editing marketing materials.Website development skills.Microsoft Office Suite proficiency.Social media competency in content construction and reporting.Minimum Qualifications : Bachelor's degree from a college or university accredited by the US Department of Education or internationally recognized accrediting organization.At least 3 years of relevant experienceDigital communication experience, writing for targeted and diverse audiences.Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community.Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging relative to their role.Preferred Qualifications : Bachelor's degree in communications or related field from a college or university accredited by the US Department of Education or internationally recognized accrediting organization.3 to 5 years of experience in higher education enrollment marketing.Working Environment : Typical office environmentIn-person support of university eventsWork with Office of Communications and Marketing on multimedia projectsCreativity in design and content of marketing assetsAdditional Information : This is a promotional opportunity for current UAlbany employees.Eligibility for Consideration : You must be employed at the University at Albany campus.You must be in a State-funded UUP professional position (MC employees are not eligible).You must have a permanent, term, or probationary appointment. Only temporary employees employed by UAlbany for three or more consecutive years can be considered eligible.For details concerning the University's Promotion Policy for Professional Employees, please see HR Memorandum 88-4 .Professional Rank and Salary Grade : SL-3, $58,000-$62,000Special Note : Visa sponsorship is not available for this position. If you currently need sponsorship or will need it in the future to maintain employment authorization, you do not meet eligibility requirements.The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts : disclosure of the University's crime statistics for the past three years; and disclosures regarding the University's current campus security policies. The University at Albany's Annual Security Report is available in portable document format [PDF] by clicking this link http : / / police.albany.edu / ASR.shtml .Pursuant to NYS Labor Law 194-A, no State entity, as defined by the Law, is permitted to rely on, orally or in writing seek, request, or require in any form, that an applicant for employment provide his or her current wage, or salary history as a condition to be interviewed, or as a condition of continuing to be considered for an offer of employment, until such time as the applicant is extended a conditional offer of employment with compensation, and for the purpose of verifying information, may such requests be made. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.THE UNIVERSITY AT ALBANY IS AN EO / AA / IRCA / ADA EMPLOYERPlease apply online via http : / / albany.interviewexchange.com / candapply.jsp?JOBID=184540Apply Online#J-18808-Ljbffr

Salary : $58,000 - $62,000