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Extra Help – Marketing Associate – UIC Extended Campus Admin

Mosaec
Chicago, IL Full Time
POSTED ON 1/28/2025
AVAILABLE BEFORE 4/28/2025

Chicago, Illinois, Extra Help – Marketing Associate – UIC Extended Campus Admin

This Position is temporary and limited to 900 hours.

Hiring Department : UIC Extended Campus Admin

Location : Chicago, IL USA

Requisition ID : 1029336

Hours per Week : 37.5

Posting Close Date : Friday, January 31, 2025

Salary : The rate of pay for this position is $30.00 per hour.

About the University of Illinois Chicago

UIC is among the nation’s preeminent urban public research universities, a Carnegie RU / VH research institution, and the largest university in Chicago. UIC serves over 34,000 students, comprising one of the most diverse student bodies in the nation and is designated as a Minority Serving Institution (MSI), an Asian American and Native American Pacific Islander Serving Institution (AANAPSI) and a Hispanic Serving Institution (HSI).

This position is generally not eligible for most benefits. Information regarding benefits can be found on the Employee Benefits webpage.

Position Summary

This position develops and executes the content marketing strategy to generate leads and drive enrollments for UIC Online (UIC Extended Campus). This role is responsible for the ideation, creation (writing and editing), execution, and analysis of content for UIC Online, along with monthly reporting and analysis. This position also coordinates projects with internal and external partners and service providers, ensuring that marketing is timely, within budget, and following approved messaging.

Duties & Responsibilities

  • Content Marketing for UIC Online Programs : Manage and build overall content marketing strategy to generate leads and drive enrollment to hit annual enrollment goals.
  • Copywriter, content creator, and editor for BHIS, MEng, MESA, MPA, MS Mktg, RN-BSN, UIC Online, and all future programs and partnerships.
  • Create engaging and original blog posts, emails, and social media posts targeted to prospective student audience based on current trends.
  • Ownership of SEMRush audience research for each degree program UIC Online markets.
  • Use SEMRush to find out what questions our audience is asking and develop content to answer those questions.
  • Responsible for keeping project management system with editorial calendar up-to-date with projects, status, and deadlines.
  • Prepare annual plan presentations recapping past years initiatives and outlining strategy to hit annual enrollment goals for next year.
  • Communicate and collaborate with multiple teams, UIC online marketing and Extended Campus teams.
  • Content Reports and Analytics : Pull monthly content reports by program. Track, analyze, interpret, and make recommendations based on the data. Present data from Google Analytics and SEMRush.
  • Perform other related duties and participate in special projects as assigned.

Minimum Qualifications

  • Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field.
  • One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
  • Note : Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.
  • Preferred Qualifications

  • Three (3) years of professional work experience in marketing, public relations, journalism, communications, or a related professional area.
  • Strong skills in writing, editing & SEO copywriting.
  • Strong project management skills.
  • Critical thinker with strong problem-solving skills.
  • Strong time-management skills with the ability to meet deadlines.
  • Ability to translate strategy to action.
  • Ability to pull analytics reports, interpret data, and make recommendations based on the data.
  • Ability to interact with various audiences, strong interpersonal and communication skills.
  • Team player who knows when to ask for help.
  • The University of Illinois System is an equal opportunity employer, including but not limited to disability and / or veteran status, and complies with all applicable state and federal employment mandates.

    To apply, visit UIC Career Site .

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    Salary : $30

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