What are the responsibilities and job description for the Marketing Operations Manager position at Motus?
This job was posted by : For more information, please see : Motus \ \ United States\ \
Motus is the leading expert in vehicle reimbursement and driver risk mitigation, offering proven and secure solutions for every driver that simplify the reimbursement of driving costs and reduce corporate risk exposure. With an unmatched pool of data refined over more than 80 years, Motus is the preferred partner to top Fortune 500 companies and organizations committed to workplace agility.
At Motus, were dedicated to making WorkLife better for everyone, anywhere. Our team is the heart of our culture, and we live by our WorkLife Pillars every day WorkHappy, WorkHealthy, WorkSmart, WorkAnywhere, and WorkTogether.
- Position Description :
Motus is seeking a strategic and technically proficient Marketing Operations Manager to join our dynamic Revenue Operations team. In this role, you will be the driving force behind optimizing our marketing automation processes, enhancing campaign performance, and supporting pipeline generation across the organization. Youll work closely with cross-functional teams, including marketing, sales, and RevOps, to ensure flawless execution of campaigns, implement process improvements, and deliver actionable insights through data-driven reporting and analysis.
The ideal candidate will have a strong background in SaaS marketing operations, with hands-on experience in HubSpot, Salesforce, and Demandbase. You will use these platforms to streamline operations, drive efficiency, and improve the alignment between marketing and sales teams. This role requires a deep understanding of the unique challenges and opportunities within a SaaS environment, particularly around customer acquisition, retention, and data-driven marketing strategies.
Optimize Marketing Automation : Lead the administration and optimization of HubSpot, Salesforce, and Demandbase to streamline lead generation, championing, and conversion processes. Implement sophisticated workflows, integrations, and automation to enhance the customer journey from prospect to customer.
Campaign Execution & Process Improvement : Collaborate with marketing and sales teams to implement multi-channel marketing campaigns (emails, landing pages, forms, etc.) in alignment with revenue goals. Continuously improve campaign workflows to minimize errors, optimize performance, and increase campaign efficiency.
Lead Scoring & Data Management : Develop, implement, and optimize lead scoring models that align with sales objectives. Automate and manage lead imports from multiple sources and ensure consistent data quality across HubSpot and Salesforce, supporting better segmentation and personalized campaigns.
Reporting & Analytics : Analyze campaign performance data and identify trends and insights that drive decision-making and process optimization. Supervise and assess crucial indicators like customer acquisition cost (CAC), marketing qualified leads (MQLs), and sales qualified leads (SQLs) to determine the effectiveness of marketing efforts in generating revenue.
Cross-functional Collabora\ \
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Motus is an Equal Opportunity Employer and does not discriminate against any applicants for employment based on their race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, physical or mental disability, genetic information, veteran status, uniformed service member status, or any other status protected by law.
