What are the responsibilities and job description for the COORDINATOR - DIGITAL MARKETNG position at Mountaineer Casino Resort?
SUMMARY
To facilitate content development for social media posts, website updates, email marketing campaigns, and mobile presence.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
- Maintains regular social media presence and content posting.
- Ensures website / mobile content is up to date.
- Initiates new social media and online paid advertising as directed by management.
- Creates, deploys, and maintains regular email campaigns.
- Maintains Mountaineer's online reputation through channels such as Yelp, TripAdvisor, Google, etc.
- Ensures property digital assets reflect current and ongoing promotions.
- Takes direction from property Marketing Department and company executives to reach desired goals in online sales and audience.
- Assists with special promotional operations and accommodates creative asset needs.
- Collaborates with property management on upcoming initiatives and objectives.
- Coordinates implementation for new technology, processes and policies established by company management.
- Assists in executions related to adjustments or new initiatives based on monthly online marketing reports and budgets.
- Understand and communicate club rules, promotion rules, promotion details, and on property issues to guests.
- Safeguard the confidential nature of all departmental, company, and guest records.
- Will be required to work with Oasis, InfoGenesis, Etix, and other necessary programs in order to fulfill job requirements.
- All other duties as assigned.
REPORTING LINE
You will report directly to the Marketing Manager then to the Director of Marketing.
QUALIFICATION REQUIREMENTS
EDUCATIONAL AND / OR EXPERIENCE
PHYSICAL DEMANDS
You will need to be able to stand or sit for prolonged periods of time. The ability to push, pull, kneel, twist, carry and lift up to 25 lbs.
WORK ENVIRONMENT
Will be exposed to working in a noisy and smoke / secondary smoke environment.
