AVP Marketing

Introduction

Do you want to join an organization that invests in you as an Assistant Vice President (AVP) of Marketing Operations? At HCA, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Benefits

At HCA, we want to ensure your needs are met. We offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including:

• • Medical, Dental, Vision, Life Insurance and Flexible Spending
  • Paid Time Off (PTO) and Personal Leave
  • 401K (100% annual match - 3% to 9% of pay based on years of service)
  • Academic Assistance and Reimbursements for Tuition and Student Loans
  • Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.
  • Home, Auto, and Pet Insurance
  • Employee Stock Purchase Program (ESPP)
  • Short Term & Long Term Disability coverage
  • Adoption Assistance
  • Legal Benefits and lots more!

  Learn more about Employee Benefits

• You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated AVP of Marketing Operations like you to be a part of our team.

• Job Summary and Qualifications

  The Division AVP, Marketing reports to the Division VP, Marketing and Corporate Affairs. The Division AVP supports the local execution of scaled marketing strategies and tactics in alignment with Division business objectives and priorities. The Division AVP works closely with the Group Marketing team to apply scaled strategies to local needs. S/he also collaborates with the Division leadership team on a regular basis to understand Division priorities and how marketing and communications activities may support their needs.

  What you will do in this role:

  Planning and Stakeholder Engagement

  • Works closely with local leadership to understand their Division’s strategic initiatives and business goals. S/he works closely with Group Marketing to understand how to translate scaled strategies to meet the objectives of their Division.
  • Effectively communicates the value of marketing investments at the Division to key business leaders.
  • Closely monitors capital projects and acquisition / divestitures within the Division and utilizes the appropriate processes to request marketing funding to support the activities.
  • Collaborates with Physician Services Group to develop marketing and communications plans for physicians.
  • Provides comprehensive updates of activities executed and value driven for the Division and practices to Division leaders, Division PSG Operations and local PSG Operations.
  • Engages formally with Physician Services leadership, Division Marketing and Corporate Affairs leadership and Hospital Directors to ensure nimble adjustments are made to the activities based on the needs and shifting dynamics for each PSG practice.

  Marketing Strategy Localization

  • Leverages marketing strategies and resources from across the company where possible to gain efficiency, but customizing as needed for each market based on service line focus, clinical strengths, community demographics, media usage, brand, and tone.
  • Ensures adherence to Enterprise and Division brand standards in all internal and external communications and collateral
  • Works closely with the Digital Regional Directors to ensure alignment of digital strategies with local execution.
  • Leads the socialization of key reports and performance metrics with Division audiences.

  Leadership and Collaboration

  • Promotes a culture of sharing and collaboration across the Division. Acts as a resource for Division team members, Facility CCE colleagues, and PSG practice managers across Division, sharing best practices between sister facilities.
  • Coordinates with Group AVP, Operations to ensure timely and effectively delivery from that team to support the Division and hospital campaign efforts.
  • Collaborates closely with Corporate Marketing and Communications partners to support the effective and timely development of marketing messaging and creative.

  What qualifications you will need:

  • Bachelor’s degree required
  • Master’s degree preferred
  • 3 years of experience in a leadership role
  • 7 years of experience in a related position/field

  
  HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

  
  "Good people beget good people."- Dr. Thomas Frist, Sr.
  HCA Healthcare Co-Founder

  We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.