What are the responsibilities and job description for the Digital Marketing Manager position at Mountville Mills, Inc?
Job Title : Digital Marketing Manager
Location : Lagrange, GA or hybrid
Hours : 8 : 00 am - 5 : 00 pm
Salary : $75,000-90,000
Position Summary Under the direction of the Marketing Director, the Digital Marketing Manager is responsible for a range of marketing duties related to the daily operation of the Marketing Department. Responsibilities include developing, executing, and optimizing our digital marketing strategies across various channels. Role will leverage HubSpot's marketing automation platform, SEO, email marketing, social media, and website management to drive engagement, generate leads, and increase brand awareness.
Duties & Responsibilities
- Design and manage end-to-end marketing automation workflows, including lead nurturing, email campaigns, and customer segmentation in HubSpot
- Optimize automation processes to improve conversion rates and customer retention
- Help maintain websites and support SEM strategies to drive traffic
- Work closely with developers and design teams to implement website updates, landing pages, and other digital assets
- Execute email marketing campaigns, including list management, A / B testing, and performance analysis
- Manage social media accounts and implement paid and organic social media strategies
- Coordinate with outside vendors including HubSpot
- Track and report on digital marketing efforts including lead generation and website performance
- Additional marketing tasks as assigned
- Up to 15% travel required
Qualifications This position requires a well-organized self-starter who can work proactively with minimal supervision. The candidate must be detail-oriented, energetic, and willing to work collaboratively with a team to achieve team and company goals.
Compensation & Benefits Come grow with us! Full-time employees enjoy a comprehensive benefits package that includes :
Salary : $75,000 - $90,000
