Social Media Coordinator

At Movement, our core values of growth, connection, and integrity are at the heart of everything we do. We're not just a climbing gym - we're a community that's dedicated to creating exceptional climbing, yoga, and fitness experiences and sharing those experiences with as many people as we can. As the country’s largest network of climbing gyms, we're building an extraordinary team that's committed to growing our business, our value to our members, our future customers, and our industry.

By expanding our community, we can create rewarding career paths for our team members, continually improve the customer experience, build a sustainable business for the long term, and give back to the communities we are all a part of. We’re looking for passionate, resilient, and business-minded enthusiasts who share our values and want to join us in not only leading the climbing industry but defining it!

JOB SUMMARY

The Social Media Coordinator oversees and fulfills marketing needs, including social media, content updates, and community outreach initiatives at Movement Valhalla. This role is also part of a team that serves as the liaison between the gym and the marketing team, ensuring a strong blend of operational communications, brand awareness, and grassroots marketing efforts to support our goals and values. This role is expected to work 10-15 hours per week, depending on business needs. 

JOB RESPONSIBILITIES

• Develops and executes content plan for the gym.
• Helps identify and implement opportunities to generate leads, build brand awareness, and drive growth and engagement through content, social media platforms, and grassroots marketing efforts.
• Manages social calendars, including content creation, scheduling, posting, and copywriting.
• Conceptualizes storytelling and posts creative content to Instagram/Facebook (posts stories) 3-5x per week.
• Creates content for TikTok 1-2x per month.
• Engages with the community by managing social interactions, including moderating/responding to comments and direct messages (TikTok, Instagram, and Facebook).
• Shares relevant community posts.
• Collaborates with department heads to post content related to routesetting, clinics, instruction updates, retail features, setting schedules, instruction schedules, weekly boulder, etc.
• Conducts local influencer outreach via Instagram DM and other avenues to engage and invite them to the gym.
• Captures photos and video content as needed for social platforms, with additional content available in Bynder.
• Escalates negative comments or posts to the Marketing Manager (from posts, inbox, or group) in a timely manner.
• Continuously brainstorms and innovates new ideas within the social space.
• Responsible for developing and executing the gym’s overall marketing plan in collaboration with the regional marketing manager.
• Develops and participates in community outreach efforts, fostering local partnerships and engagement.
• Serves as the liaison between gym operations and the marketing team.
• Manages multiple projects and communicates progress using project management software.

JOB REQUIREMENTS

• 1  years marketing experience   
• Must have strong organizational and project management skills, as well as attention to detail
• Must be a self-starter and able to independently move projects forward, prioritize tasks, make decisions, and meet deadlines
• Adaptable, resourceful, and able to succeed in fast-paced, evolving environments
• Have excellent interpersonal skills and a desire to work as part of a team
• Solid computer skills (web-based applications, word, excel, social media platforms, etc.) 
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
• Skilled at writing and proofing in several different communication formats
• Understand of basic photography and videography skills using a phone 
• Experience with Asana or other project management software 
• Knowledge of Canva and Adobe Creative Suite

ADDITIONAL INFORMATION

This is a part-time hybrid position that requires weekly travel to the Valhalla gym 1-2 times per week or more as needed (including attending/capturing content for events). The role will collaborate with a remote marketing team and work closely with the local operations team. The pay range for this position starts at $25/hour.

Movement is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.

Salary : $25