What are the responsibilities and job description for the Marketing CRM Administrator position at MPW Industrial Services?
CRM Administrator Job Description
Professional Summary : Dedicated and detail-oriented CRM Administrator with experience in managing, maintaining, and optimizing Salesforce. Adept at troubleshooting user issues, configuring system updates, training employees, and analyzing data to improve operational efficiency. Strong ability to collaborate with sales teams, internal departments, and vendors to ensure seamless CRM functionality and user adoption. Additionally, skilled in administering and maintaining ZoomInfo for data accuracy and lead management.
Key Skills :
Salesforce Administration
ZoomInfo Administration & Data Management
User Role & Permission Management
Troubleshooting & Technical Support
CRM Configuration & Customization
Data Analysis & Reporting
System Upgrades & Testing
CRM Training & User Support
Process Automation & Optimization
Integration with Third-Party Applications
Professional Experience :
MPW Industrial Services
CRM Administrator
Dates of Employment]
Managed day-to-day administration of Salesforce, ensuring system integrity and efficiency.
Administered ZoomInfo, managing data accuracy, contact enrichment, and lead generation processes.
Supported end-users by troubleshooting and resolving issues related to login credentials, permissions, and integrations.
Developed and facilitated ongoing CRM training programs for employees across business units.
Created and maintained CRM policies, procedures, and documentation to standardize system usage.
Configured system updates, tested enhancements, and ensured alignment with operational needs.
Conducted data analysis to measure CRM effectiveness and provide recommendations for process improvements.
Coordinated system upgrades and performed risk assessments for new features and plugins.
Interfaced directly with Salesforce and ZoomInfo providers to manage system upgrades, license requirements, and feature enhancements.
Provided quarterly CRM reports for distribution and review by leadership.
Education & Certifications :
Bachelor’s Degree in [Relevant Field]
Salesforce Admin Certification (if applicable)
ZoomInfo Admin Training (if applicable)
Technical Proficiency :
CRM Platforms : Salesforce
Data Enrichment & Management : ZoomInfo
Database Management & Reporting : SQL, Power BI, Excel
Automation Tools : Zapier, Power Automate
Office Suite : Microsoft Office (Excel, Word, PowerPoint)
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