Email and CRM Marketing Associate

Position Overview

The Ohio State University seeks a results-oriented Email and CRM Marketing Associate to shape our online presence, engage diverse audiences, and drive impactful campaigns.

Reporting to the Digital Channel Manager, the Email and CRM Marketing Associate will execute d direct digital marketing channels (email, CRM, SMS, social media, web push notifications, mobile apps, and online advertising) campaigns for The Office of Advancement and The Ohio State University Alumni Association. This role requires staying current with all direct digital marketing trends.

This professional will operate with a degree of independence, decision-making capabilities, judgment, consistency, and relationship building while leveraging excellent communication skills, both written and verbal, and strong organizational skills with an extreme attention to detail, to collaborate and interact effectively with university, distinguished, and notable constituents, that include alumni, donors, faculty, grateful patients, etc. A critical thinker with a knack for problem-solving and comfortable adapting to ever-changing environments, and discretion are essential when handling sensitive information.

All members of Advancement are part of creating a culture that inspires an exceptionally multifaceted and talented team and are expected to exhibit The Ohio State University’s Shared Values. The Office of Advancement is committed to acting with kindness, respect, and integrity at all times and welcoming our colleagues’ ideas, voices, and perspectives, acknowledging that we are better together.

Department Overview

Advancement Marketing and Communications (AMC) provides strategic consultation, content generation, and creative solutions across a variety of channels that achieve marketing and communications objectives for The Ohio State University’s alumni, donor, and grateful patient audiences.

Duties and Responsibilities

75%

• Implement direct digital marketing channels (email, CRM, SMS, social media, web push notifications, mobile apps, and online advertising) marketing strategies to support the Advancement Marketing Communications’ and Alumni Association's goals
• Execute targeted email and SMS campaigns using Salesforce Marketing Cloud

• Design dynamic emails for various stakeholders, including alumni, donors, and the Buckeye community
• Support and contribute to texting campaigns for events, giving campaigns, and alumni activities
• Work closely with colleagues across the university to ensure alignment of digital marketing efforts
• Assist with and facilitate content on landing pages

20%

• Works with campus partners on major initiatives (ex. BuckeyeLove, Day of Giving, Alumni Watch Parties, and Month of Service) to optimize outreach
• Write direct digital marketing channel content for landing pages, emails, social media, and SMS
• Support the alumni association’s social media lead and update content on the OSU app

5%

• Other duties as assigned.

Required Qualifications

• Bachelor's degree or equivalent experience; digital communications, including web, email, and content development
• Two (2) years of relevant experience required
• Professional experience in digital communications including web, email, and content development
• Experience and the ability to demonstrate working with Adobe Creative Suite, Salesforce Marketing Cloud, HTML source code, Drupal, WordPress, Google Analytics, email analytics programs and project management systems.
• Required to work occasional evenings and weekends with an ability to use a flexible schedule

Desired Qualifications (We are dedicated to building a diverse and inclusive workplace and encourage you to apply even if your experience does not align perfectly)

• Four (4) years of relevant experience required
• Two to four years of professional experience in digital communications, including web, email, and content development
• Knowledge of current design trends and technologies
• Experience working with web content management system
• Proven ability to successfully work with and educate customers on established communications practices, procedures and policies
• Exposure to Alumni Relations and/or fundraising professionals

The Office of Advancement is committed to providing tools and resources for you to learn our business, proprietary databases, university-specific processes, and advancement practices.

You Need to Know

Aside from the unparalleled benefits of working for The Ohio State University and working in the diverse, smart, enjoyable, and growing city of Columbus, Ohio, this opportunity will provide exceptional rewards that arise from working for an institution doing worldwide life-changing teaching and research. Learn more here: Careers at Ohio State.

In accordance with the Disaster Preparedness and University State of Emergency Policy 6.17 this position has been designated as a standby position.

To learn more about the Office of Advancement, please visit Advancement Careers.

The budget for this position is up to $57,505.72. The offer for this position will be based on internal equity and the candidate's qualifications.

Function: Marketing and Communications

Sub-function: Email and CRM Marketing

Career Band: Individual Contributor - Specialized

Career Level: S2 Experienced