What are the responsibilities and job description for the Instagram Reels Coordinator position at MrBeast?
What if you had limitless boundaries to create epic content? Well, here's your chance. We're ready to revolutionize our Instagram presence with Reels content, and we need your help to make it happen.
We are the largest YouTube brand in the world, renowned for our seemingly impossible creative achievements. At MrBeast, we attribute much of our success to our four foundational pillars of viral content : IRL Comedy, Spectacles, General Good, and Philanthropy.
We're looking for a passionate content creator to join us as an Instagram Reels Coordinator to pioneer the growth of that vertical. The ideal candidate should be talented and experienced in photography and content creation—a curious, ambitious, and fearless self-starter who pushes the boundaries of what's possible. You should be well-versed in social media and comfortable taking creative risks. Think of yourself as a mini producer—you'll be responsible for everything from content ideation and brainstorming through to execution and analysis. You'll be responsible for capturing and framing compelling visuals on set, leveraging Instagram's features effectively, tracking performance data, managing content schedules, and handling branded deals, and overseeing other special projects that come through the pipeline.
To exceed expectations, candidates should understand what drives success at MrBeast : discovering fresh content, thinking creatively, and developing innovative strategies. We offer freedom with minimal red tape—we embrace innovation, welcome great ideas, test new approaches, move quickly, and thrive on learning.
This role will be based on-site in Greenville, North Carolina with a relocation package. MrBeast offers competitive compensation based on experience. Come join us and help shape the future of digital entertainment.
What you’ll be doing :
- Develop and execute innovative content strategies while generating engaging ideas that reflect our brand voice and resonate with our audience
- Capture high-quality photography and visual content
- Establish and maintain a robust content calendar ensuring consistent, high-quality uploads across all Instagram Reels content
- Implement best practices for timing, frequency, and engagement optimization to maximize reach and audience growth
- Monitor and analyze social media metrics and engagement rates to optimize content performance
- Direct, coordinate, and capture compelling visuals and footage
- Manage special projects and branded deals, particularly with Feastables and other partnerships
- Work closely with the production team to gather and curate behind-the-scenes content
- Pioneer current social media trends and best practices to lead with competitive edge
What makes you a fit :
MrBeast is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
