What are the responsibilities and job description for the VP, Director MarTech Enablement position at MRM McCann?
We are looking for a visionary leader to spearhead the development and execution of marketing technology strategies that drive organizational growth. This role demands a team-centric, results-driven professional who thrives in complex environments and can effectively align cross-functional teams to achieve long-term business objectives.
Key Responsibilities:
* Strategic Leadership: Proactively identify and capitalize on technology-driven opportunities, crafting and executing innovative strategies with minimal supervision. Thrive in ambiguity and make data-backed decisions that align with organizational goals in a fast-changing market.
* Collaboration & Influence: Partner with senior leadership, management, and key stakeholders to influence strategic initiatives. Build strong, trusted relationships to ensure alignment between marketing technology and broader business objectives.
* Executive Communication: Demonstrate exceptional executive presence, delivering persuasive presentations and driving high-level discussions. Influence senior leaders and external partners through clear, effective communication and strong negotiation skills.
* Digital Innovation: Stay ahead of emerging trends and technologies in the digital marketing space. Leverage new tools and platforms to drive marketing efficiency, improve customer experiences, and maximize ROI.
Qualifications:
* 10 years of experience in analytics implementation, tag management, MarTech strategy.
* Expertise in Adobe Analytics, AEP, and CDP solutions; hands-on experience with JavaScript, Python, and API integrations.
* Proven leadership in consulting, enterprise implementations, and technical enablement.
* Strong stakeholder management and ability to drive data transformation initiatives.
Required Skills:
* Proven track record of driving business results and technology adoption within complex, large-scale marketing operations.
* Exceptional interpersonal, verbal, and written communication skills, with the ability to engage and influence stakeholders at all levels of the organization.
* Strong problem-solving skills with a data-driven, solution-oriented mindset.
* Expertise in building and leading high-performing teams in a collaborative, cross-functional environment.
This role is ideal for a results-oriented leader passionate about data-driven decision-making and cutting-edge marketing technology.
