What are the responsibilities and job description for the Email Marketing Campaign Specialist (Pardot SME) position at MS Companies?
Position : Email Marketing Campaign Specialist (Pardot SME)
Location : Carmel, IN
Company Overview :
MS Companies is a leading talent acquisition provider specializing in the automotive
sector. We deliver innovative, tailored solutions to meet our clients' unique needs and
drive success in a competitive industry.
Role Overview :
We are seeking an experienced and innovative Email Marketing Campaign Specialist
with advanced expertise in Salesforce Pardot. This role is essential for crafting
high-impact email campaigns that resonate with internal and external audiences, while
providing insights that enhance the effectiveness of our Business Development and
Technical Recruiting teams.
Key Responsibilities :
- Email Campaign Development : Design and execute engaging, brand-aligned
email campaigns that effectively communicate our message, align with marketing
objectives, and strengthen both internal and external communications.
all functionalities, including automation rules, segmentation, lead nurturing, and
form handler creation.
create and maintain comprehensive reports and dashboards, tracking key
metrics such as delivery rate, open rate, click-through rate, bounce rate,
conversion rate, and unsubscribe rate.
effectiveness, and provide actionable insights that support strategic initiatives in
Business Development and Marketing.
content for internal and external audiences, applying best practices to enhance
engagement
to team members, fostering a culture of continuous improvement.
Qualifications :
related field. Alternatively, 3-5 years of relevant experience in email marketing or
an advanced degree with certifications, equivalent to a minimum of 3 years of
direct marketing data analysis experience.
of hands-on experience with Salesforce Pardot.
Marketing Cloud Email Specialist preferred.
design, and familiarity with CRM systems. Knowledge of form handlers on Pardot
is essential.
and campaign optimization.
attention to detail and creativity in content development.
multiple projects, and meet deadlines.
creating visually appealing, brand-aligned emails is a plus.
INDCORP
