Senior Account Supervisor, Consumer Brands

At MSL, we believe in the power of PR to grow business and build reputations. How? By influencing conversations, culture, choices and change – and by recruiting passionate creators and storytellers obsessed with making an impact for our clients’ brands, products and organizations. We believe in doing incredible work that makes our clients fall in love with us – and makes the competition jealous. We believe in responsibility and accountability to our clients – and to each other. We innovate relentlessly. We pursue big, bold ideas with passion and ferocity. Together, we’re on a journey to reimagine what PR can accomplish!

MSL is currently seeking a Senior Account Supervisor to support a high-profile quick-service restaurant (QSR) brand, which is one of the best-known and most beloved in the country, and one of the world’s leading commercial airlines. As an integral member of the team, this Senior Account Supervisor will be responsible for the development and execution of PR campaigns and leading day-to-day account activities for these iconic brands. The position is in our New York office within the Consumer Brands practice.

The ideal candidate should have significant experience in public and media relations strategy and leading a team – from campaign development and creative ideation to crafting media strategies and leading program execution. This individual should have a pulse on what is happening in pop culture and a desire to insert our brands into that conversation – a pro that’s already activated a TikTok trend before it shows up on Reels. In addition, experience in the luxury and travel space is highly desirable.

If you thrive in a fast-paced environment and are excited to drive creative thinking for campaigns, we want you on the team!

Responsibilities:

• Lead development of innovative, results-oriented, integrated campaigns that drive business results – with a keen focus on PR and media relations, and the ability to advise and support digital and influencer strategies and execution
• Provide strategic counsel to clients on both long-lead campaigns and quick-turn, earned first opportunities
• Staying current with the latest developments in consumer, pop culture, lifestyle and hospitality trends
• Agile and collaborative working style with a strong attention to detail – demonstrated ability to work against tight timelines
• Develop and support PR, brand partnership and potential top-tier celebrity campaigns, partnerships and events
• Collaborate with team to prepare and present integrated PR strategies (including earned, social and influencer) and briefs to internal teams and clients
• Lead large scale activations and product launches with the goal of securing impactful earned media results
• Build strong relationships with editors across national, regional and local/trade publications spanning a wide variety of verticals including culinary/food, general consumer news, lifestyle, travel, pop culture and more
• Mange and inform budgets across brands and ensure that billing is accurate and on time
• Thoughtfully review coverage grids and reports with an eye for detail, ability to pull insights from these reports and share with clients in real-time
• Foster positive relationships with clients becoming a trusted day-to-day contact
• Demonstrate strong analytical skills and utilize analytic tools to effectively track and measure success of activations, as well as inform strategic optimization recommendations in real time
• Effectively present data-based results, leveraging successes to build further work
• Outline, write, edit and proofread PR materials including media strategies, client presentations, case studies, POVs/one pagers and more
• Establish and evolve best practices across campaigns and teams; support skill building of teams
• Manage and mentor team and direct reports, supporting their skill and career growth

Job Requirements:

• 7 years previous experience and a B.A. in Public Relations, Communications or a related discipline
• Deep understanding of public and media relations – including PR activations/campaigns integrated across earned, social and digital – and how it relates/influences efforts across brands and campaigns
• Must be a self-starter with excellent time management and organizational skills and the ability to balance multiple hot projects and take initiative, sometimes with little guidance
• Proven experience in helping to lead teams to execute client programs with a blend of strong time management, team building and mentoring
• History of high-quality client service, including strong relationships with clients, being a trusted and go-to partner, and engaging with clients in a timely and appropriate manner
• Excellent verbal and written communications skills, as well as an ability to develop and present compelling client proposals
• Interest in pop culture and being on the pulse of what’s trending
• Experience within travel, QSR and/or pop culture-centric consumer brands will benefit this role
• Background in working with global clients/teams a plus, though not required

Compensation Range: $91,000-$154,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k and paid time off.