What are the responsibilities and job description for the Communications Director position at Mt Juliet Christian Academy?
Responsibilities:
- Develop and implement school-wide communication and marketing strategies
- Monitor and analyze the effectiveness of communication efforts
- Collaborate with all school department areas to ensure consistent messaging, highlighting achievements and happenings on campus
- Emphasize the school's commitment to academic excellence, character development, and Christian values
- Regularly send newsletters (and other communication) to parents, alumni, and other stakeholders to keep them informed about school events and updates
- Develop and distribute press releases to local media outlets to highlight significant events or accomplishments
Branding:
- Develop and maintain a consistent brand identity that reflects the schools mission and values
- Create and enforce brand guidelines for all communication materials
- Ensure all communication channels, including the website, social media, and print materials, adhere to the brand guidelines and are reviewed and approved by the appropriate school administration before implementation
Content Management:
- Create and manage content for various platforms
- Develop a full school year content calendar to plan and organize communication efforts
- Regularly update and maintain the schools website and social media platforms
- Monitor and respond to comments and messages on social media in a timely and professional manner
- Use analytics tools to measure the effectiveness of content and make data-driven decisions.
Requirements and Qualifications
- Bachelor's degree in communications, public relations, journalism, or related field.
- A minimum of 5 years of experience in communications or public relations preferred.
- Previous Final Site and social media experience required.
- Excellent photography, graphics creation, writing, editing, and presentation skills.
- Strong organizational and project management skills.
- Able to think strategically and provide creative solutions.
- Able to work independently and as part of a team.
- Knowledge of social media and various marketing platforms.
Additional Application Documents:
In addition to resume and cover letter, applicants must provide the following (please upload along with Resume):
- Professional Design Portfolio including samples of graphics, brochure/posters, advertisements, photography, or any other relevant design content that reflects the applicants personal style.
- After reviewing our MJCA website (www.mjca.org), Facebook, and Instagram pages, what would you recommend? Include 2-3 visuals of specific social media posts, graphics, or a single section of a website page, etc. How would you do it differently if you were our Communications Director? Show us your style!
*There may be additional tasks for applicants to complete during the hiring process*