MarTech Engineering Lead

Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.

As the MarTech Engineering Lead, you will sit with our core product Engineering team, collaborating closely with the Marketing organization. We’re looking for a highly experienced candidate, capable of both driving technical implementation across web / native mobile applications and partnering with key stakeholders to determine strategy.

The broad scope of this role spans growth and retention, from acquiring new customers via paid advertising (targeting/attribution/optimization) and sales channels through lifecycle marketing.The ideal candidate will have either hands-on experience leading technical implementation of marketing and advertising systems at a startup of meaningful scale or will have worked as an engineer on the advertising platform side at a top-tier company (Facebook/Meta, Google, etc.).

This role involves a hybrid work approach, balancing in-office collaboration with the ability to work remotely.

Expectations (In this role, you will):

• Instrument our web and mobile applications according to the latest best practices for general analytics and campaign optimization
• Support data and marketing team stakeholders to build the best possible understanding of our customer acquisition landscape
• Implement new technologies to support novel and scalable approaches for lifecycle marketing across email, push, SMS, and custom product features
• Simplify technology in a way that internal stakeholders can understand
• Take ownership of projects from beginning to end
• Exhibit enthusiasm about sharing and adopting best practices with your team
• Be flexible--you understand the needs of a startup
• Be detail-oriented, a fast learner, and scrappy
  
  
  

Experience (What we look for):

• Strong current ecosystem knowledge of paid advertising (MMPs, SKAN, etc.)
• Understanding of email infrastructure as it pertains to delivering marketing communications (smtp, dkim/dmarc/spf, etc.)
• Understanding of SMS infrastructure as it pertains to delivering marketing messaging (short codes, a2p 10dlc, etc.)
• Backend engineering experience writing production code for applications with meaningful scale
• Demonstrated curiosity around data with deep SQL skills; you enjoy partnering with the data team but are comfortable “self-serving”
• Hands-on iOS or Android development experience (it’s more important to be able to direct this work vs. write the code)
• Experience integrating sales and marketing platforms like HubSpot and Braze
  
  
  

Perks and Benefits (What we offer):

• A committed team on a mission to change a massive industry for the better
• A high bar for quality and commitment to self-improvement
• An open mind to new ideas and methodologies
• Competitive salary and benefit options
• Opportunities and support for major career growth
  
  
  

The salary range for this role is $183,000 - $225,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation. This position may also be eligible for additional incentives such as equity awards or short-term incentives. Our benefits include medical/dental/vision insurance, 401(k) with company match, WFH stipend and PTO.

Company Overview (Who we are):

Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex.

Here are the core values that we believe in and look for in new teammates:

• Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do
• Make it Count: Act like an owner by focusing on the impact of your work
• Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates
• Sweat the Details: We keep our standards high and achieve them by paying attention to every detail
• Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible