Marketing Specialist

Marketing Specialist – Graphic Design and Content Creation

Position Overview

We are seeking a creative and detail-oriented Marketing Specialist to join our dynamic marketing team. This role is responsible for developing and executing engaging content across social media platforms, maintaining website updates, producing high-quality video and photographic assets, and supporting various marketing initiatives. The ideal candidate will have a passion for digital marketing, a strong design sense, and a strategic mindset to enhance brand identity and audience engagement.

Essential Functions:

• Develop and execute strategic social media campaigns to drive traffic, increase engagement, and expand audience growth across platforms such as Facebook, Twitter, LinkedIn, and YouTube.
• Create compelling graphic designs and website content that align with brand identity and marketing objectives.
• Maintain consistency and integrity of brand standards across all internal and external communications.
• Leverage marketing data analytics (SEO, UX/UI, CTR, and conversion optimization) to inform content strategies and improve ROI.
• Utilize marketing and customer data to provide insights and support the marketing manager in making data-driven decisions.
• Plan, shoot, and edit high-quality photos and videos, including scripting and post-production work, to support product launches and marketing campaigns.
• Stay up to date on current advertising and digital marketing trends to ensure innovative and effective marketing strategies.
• Develop and maintain a social media posting schedule based on web traffic and customer engagement metrics.
• Assist in trade show coordination, including the creation and deployment of marketing materials.

Job Qualifications:

• Proficiency in Adobe Creative Suite, including Photoshop, InDesign, Premiere Pro, and Illustrator.
• Experience with marketing and promotion of manufacturing products preferred.
• Strong visual storytelling skills with experience in graphic design, photography, and video production.
• Excellent presentation, verbal, and written communication skills.
• Hands-on experience in social media marketing, content strategy, and audience engagement best practices.
• Ability to analyze website and social media performance metrics to optimize marketing efforts.
• Strong project management skills with the ability to prioritize tasks in a fast-paced environment.
• Experience in video production, including scripting, filming, and editing.
• Knowledge of lighting, photography techniques, and digital asset management.
• Ability to collaborate effectively within a team while also thriving in independent projects.
• Adaptable to changing priorities and eager to learn new marketing technologies and tools.
• Experience with CMS platforms (e.g., WordPress, HubSpot) is a plus.

MULTILINK is a 40-year-old, privately held, industry leader in telecommunications, cable and ITS/Traffic solutions based in Elyria, OH. Our team brings innovative solutions to the world of communication. We handle every stage of product development including research, design, engineering, fabrication, powder coating, assembly and vendor managed inventory logistics. With over 400,000 sq ft of manufacturing space, we have the ability to create solutions uniquely tailored to our customers' needs.

At Multilink, Inc., we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants, prohibiting discrimination and harassment of any kind. This policy applies to all aspects of employment, including recruiting, hiring, promotion, termination, compensation, and training. AAP/EEO employer, drug-free workplace. No third-party candidates, please.