What are the responsibilities and job description for the Internet Manager position at Murphy Auto Group DBA MIRACLE TOYOTA?
Job Description
Job Description
Automotive Internet Sales - Summary
Responds to Internet customer inquiries and ensures that the dealership actualizes its maximum profit potential on Internet sales.
Automotive Internet Sales- Essential Duties
Know what and how the Miracle Experience works (online Buying Experience)
Meet or exceed the .65 Benchmark (17.9% Closing rate)
Communicates effectively with Internet customers and prospects according to their preferred method of communication, whether by phone, by email or in person.
Has thorough knowledge of all dealership products and services.
Satisfies the transportation needs of Internet-generated customers.
Sells / leases and delivers a minimum required units per month.
Directs customers to product information resources, including those available on the Internet.
Assists customers in selecting vehicles.
Understands the psychology of Internet customers and works with them accordingly to draw them into the store for proper vehicle demonstration and to close the transaction.
Checks email frequently and responds to inquiries immediately. Delivers messages intended for other departments promptly. Notifies customers that their messages have been forwarded to the appropriate personnel for prompt attention.
Handles all Internet sales inquiries personally.
Coordinates Internet promotions with other dealership sales promotions and advertising.
Ensures that the website address is prominently displayed throughout the dealership, e.g., on business cards, flyers, pens and all dealership advertising.
Researches auto-buying services on the Internet and acts as liaison with any services the dealership uses to promote its site or advertise.
Works with webmasters to update the website frequently to attract new and repeat visitors.
Takes photos of dealership inventory for use on the dealership site.
Maintains an ongoing customer database to capture repeat business.
Knows and understands the federal, state and local laws that govern retail automobile sales.
Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals.
Keeps abreast of new products, features, accessories etc., and their benefits to customers.
Attends product and sales training as requested by the sales manager.
Schedules first service appointment.
Attends sales meetings.
Maintain professional appearance.
Other tasks as assigned.
