VP, Marketing

Diversity Health

We are a health care management services organization (MSO) providing services designed to help our clients get through and beyond whatever is in the way.

We provide world-class affordable healthcare and wellness with attention to earning every patient’s trust through trust-building, courtesy, showcraft, and efficiency. We create great experiences by design which are felt by our clients and their patients, shared with their friends, and relayed to us by their feedback. Patients come to our clients for prevention and treatment and leave healthier, more confident, and better informed than when they arrived.

Vice President, Marketing

Full-time

Professional

Nashville, TN or Louisville, KY

Hybrid role

In this role, you will lead the execution of Diversity Health and client marketing programs and campaigns (such as digital, TV, radio, outdoor, print, video production, sponsorships, etc.), customer and internal communications initiatives, and production of marketing materials (such as brochures, signage, flyers, digital forms for events).

We’re looking for someone excited to take ownership, build plans, and show with data the success of the marketing operation. Your role is critical to the mission of our clients, as they grow and retain their respective patient populations.

Responsibilities

.Execute strategies for lead generation and patient acquisition for our clients in Tennessee and Kentucky across paid social, paid search, programmatic, direct buys with publishers, and other media channels

• Create and manage digital marketing campaigns to increase new patient and client appointments, engagement, and retention by managing timelines, setting deadlines, creating marketing collateral (e.g. pamphlets, social media posts, digital media), and regularly reporting status updates to leadership
• Manage media buying initiatives to drive growth year-over-year in alignment with overall mission and organizational goals.
• Lead web updates management by partnering with internal and external teams, demonstrating comprehensive knowledge of web development
• Suggest improvements to media buying practices or strategies, marketing campaigns, social media use, events, patient or volunteer drives, and branding based on the performance of our marketing and our past goal achievement.
• Optimize adherence to marketing processes/workflows and identify gaps or improvements needed in workflows
• Collaborate closely with and incorporate input from others, internally and externally, to ensure timely creation and deployment of assets within set parameters and constraints.
• Manage the brand voice for the organization and educate others to promote alignment.
• Review the budget and budget ledger and make decisions regarding event- and marketing-related purchases.
• Guide segmentation and audience development across channels, including geographical targets, client attributes, and other specific target markets for branded advertising and development campaigns
• Contribute to various projects, programs, and events that enhance the footprint of our clients in their markets, achieving patient/public education and outreach goals.
• Work with other internal stakeholders to manage communications, scheduling, planning, and execution of organizational events (e.g., patient drives, festival booths, and other volunteer events).
• Create, publish, and manage client event calendars.
• Maintain clients’ phone trees and automated systems, as necessary.
• Maximize the clinic’s AV content by creating, scheduling, and getting stakeholder input for what to advertise / communicate.
• Productize new and existing Diversity Health services to meet and generate customer demand.
• Perform other duties as assigned, such as invoicing, billing and tracking expenses.

Preferred Skills

• Are energized to help us with our mission of getting to zero new HIV transmissions through our focus on world-class, affordable sexual health care and wellness
• Have worked as a digital marketer, with examples you can share of leading clients to achieve their business objectives
• Have developed campaigns to reach out and engage multiple personas in a meaningful way
• Have previously managed events and would enjoy creating moments people will talk about while educating them on what we do
• Are comfortable reporting out to executives on your progress and metrics
• Are someone who knows how to get stuff done and likes to celebrate success
• Bachelor’s degree or equivalent work experience
• At least 5 years of experience in Marketing
• Willing to be present at all major client events in Tennessee and Kentucky

Requirements

• Education: Bachelor’s degree in a related field in Marketing or related field
• Seven plus years of related experience in Marketing
• Excellent verbal and written communication skills
• Creative and critical thinker
• Professional business presence and acumen
• Self-starter, high level of initiative, proven proactive thinker
• Committed to internal and external customer service
• Data-driven decision-maker with great organizational skills and a results-oriented mindset
• Collaborative teammate focused on building success together
• Ability to operate under pressure and deadlines

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.