What are the responsibilities and job description for the Programmatic Media Buyer position at MW Partner?
MW Partners is currently seeking a Programmatic Media Buyer to work for our client who is a global leader in multimedia and creativity software products.
Responsibilities and duties:
- Execute programmatic campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope
- Vet and qualify inbound campaign assignments; lead discovery phase with Marketing and Media Strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for media buyers
- Engage Analytics & Operations and WebDev teams to fulfill pre-launch campaign measurement requirements
- Set and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are met
- Monitor campaign performance across Media Buyers on an ongoing basis and ensure campaigns are meeting expectations
- Analyze campaign performance data and action on optimizations across multiple DSP's
Requirements:
- 1 year of hands-on, in-platform programmatic display and YouTube at an agency, media trading desk, or media vendor required.
- 1 year of managing programmatic media planning or buying workflows
- Working proficiency with Excel (pivot tables, lookups, etc.)
- Experience optimizing media toward multi-touch attribution data preferred
- Experience with FlashTalking ad serving tools and Client Audience Manager DMP preferred
- Bachelor's Degree
- Hands-on experience DSP platforms including DV360, Yahoo/Verizon, TTD, and the Client Ad Cloud.
- Experience managing end-to-end programmatic media planning and buying workflows-from discovery phase through post-mortem reporting
- Solid comprehension of programmatic media optimization concepts and able to communicate them clearly to non-technical audiences
- Broad understanding of the programmatic media and paid social landscape
- Ability to analyze and draw meaningful and actionable insights from data
- Excellent time management and multitasking skills
For a confidential discussion or to find out more, contact Ashutosh Nayak on 909-206-4168 or apply now.
