Director, Marketing

This job is with Kroll, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ business community. Please do not contact the recruiter directly.

We are seeking an experienced and dynamic marketing leader to take on the role of Director, Risk Advisory North America and LATAM. In this role, you will oversee the development and execution of global marketing strategies that position Kroll as a thought leader in the field of risk management and mitigation, across a variety of fields including compliance, regulatory changes, security risk management, and financial crime. You will be responsible for managing multi-channel marketing campaigns, fostering brand recognition, driving business growth, and supporting our subject matter experts in building their professional presence within this rapidly evolving space.

Note: This position will be Hybrid in our New York office.

Day-to-day Responsibilities

• Strategic Leadership: Collaborate with senior business leaders and the global marketing leadership team to develop and lead the overall marketing strategy for the Risk Advisory North America and LATAM business, aligning with global peers in APAC and EMEA to ensure consistent messaging globally. Align marketing initiatives with business objectives and market demands.
• Risk Advisory Focus: Shape, implement, and manage integrated marketing activities specifically tailored to a variety of aspects of risk across the Americas. Ensure all campaigns address the unique challenges and opportunities in the ever-evolving governance, risk and compliance landscape.
• Client Engagement & Relationship Management: Work closely with business development teams, revenue office and key account managers to develop tailored marketing strategies that drive long-term client relationships and growth. Leverage account-based marketing (ABM) approaches to create targeted campaigns for high-value clients.
• Market Analysis & Trend Monitoring: Stay ahead of the rapidly evolving landscape by continually monitoring emerging threats, regulatory shifts, and market trends. Provide data-driven insights to inform marketing strategies and ensure Kroll's offerings and messaging remain relevant and impactful. Regularly share these insights with both internal stakeholders and clients to maintain a competitive edge . Ensure marketing strategies are informed by a thorough understanding of key regulatory changes affecting clients, such as GDPR, AML, and DORA to name a few.
• Thought Leadership Development: Partner with content and thought leadership teams to create compelling narratives around governance, risk and compliance. Lead the creation of reports, whitepapers, case studies, and multimedia content that positions Kroll as a leader. Proactively identify opportunities for experts within the firm to contribute to industry publications, panels, webinars, and conferences .
• Public Relations & Communications: Elevate Kroll’s brand and practitioner profiles by driving targeted PR efforts in partnership with the internal PR team and the internal social media teams. Develop strategies to secure media placements, engage with influential industry outlets, and position key executives as thought leaders through compelling content and positioning approaches.
• Event Strategy & Execution: Plan, execute, and lead high-profile events, including global virtual and live conferences, sponsorships, and Kroll-hosted events. Ensure these events elevate Kroll’s brand, highlight key industry challenges, and drive engagement with industry stakeholders as well as delivering on firm ROI benchmarks.
• Collaboration with Client-Facing Teams: Work closely with consultants and partners to understand client challenges and translate these insights into compelling marketing materials. Support practitioners by preparing them for speaking engagements, client presentations, and other thought leadership opportunities.
• Sales Enablement & Connected Selling: Collaborate with other practice groups to identify connected selling opportunities where risk services can complement other Kroll offerings. Develop integrated marketing campaigns that showcase the firm's full suite of services to address clients' broader governance, risk, and compliance needs . Lead internal communication efforts to highlight new service offerings, client success stories, and industry insights.
• Metrics & Reporting: Establish KPIs for all marketing initiatives, assess their effectiveness, and provide data-driven recommendations to optimize future campaigns. Use performance metrics to optimize future campaigns and ensure alignment with firm-wide revenue goals. Use Salesforce campaign reporting to effectively manage budget allocations for optimized results.
  
  

Essential Traits

• Bachelor’s degree in Marketing, Communications, Business, or a related field. An MBA or relevant certification in cybersecurity or data privacy is a plus.
• 10 years of experience in a senior marketing role, with a proven track record in leading successful, multi-channel marketing campaigns, particularly within a services company focusing on risk management, or a related field.
• Demonstrated ability to work at both a strategic and tactical level, translating business objectives into effective marketing strategies that deliver measurable results.
• Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into clear, compelling messaging for a variety of audiences.
• Experience managing large-scale events and developing thought leadership in highly technical fields like cybersecurity.
• Experience in professional services marketing environment is an asset.
• Strong project management and organizational skills, with the ability to manage multiple priorities and stakeholders in a fast-paced environment.
• Deep knowledge of digital marketing tools, including Salesforce, Eloqua (or similar marketing platforms), and analytics tools to drive data-based decision-making.
• Comfortable leading cross-functional teams and working collaboratively with stakeholders at all levels, including senior executives.
• Creative and forward-thinking, with a passion for driving innovation in marketing practices.
• Willingness to travel domestically as needed.
  
  

About Kroll

Join the global leader in risk and financial advisory solutions—Kroll. With a nearly century-long legacy, we blend trusted expertise with cutting-edge technology to navigate and redefine industry complexities. As a part of One Team, One Kroll, you'll contribute to a collaborative and empowering environment, propelling your career to new heights. Ready to build, protect, restore and maximize our clients’ value? Your journey begins with Kroll.

In order to be considered for a position, you must formally apply via careers.kroll.com.

We are proud to be an equal opportunity employer and will consider all qualified applicants regardless of gender, gender identity, race, religion, color, nationality, ethnic origin, sexual orientation, marital status, veteran status, age or disability.

The current salary range for this position is $125,000 to $250,000