What are the responsibilities and job description for the National Healthcare Marketing Manager position at NAC Inc.?
Description
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Position : National Healthcare Marketing Manager
Reports To : Director of Marketing / Director of Healthcare Practice
Classification : Exempt
Date of Revision : 2021
Summary
NAC has a national specialized healthcare practice of this merger, dedicated to creating a new model for the delivery of next generation healthcare advisory, programming, planning and design services; grounded in research, analytics, experiential and evidence-based wellness innovations.
Proven results in the ability to implement a new vision and manage the national healthcare marketing efforts. The National Healthcare Manager will be responsible for leading the local and national marketing support team on healthcare pursuits and business development. We are seeking individuals who have vision and passion, who are positive and enjoy working with others and are excited about forging new ventures and pursuing innovation and excellence.
Essential Functions
- Partners with Health Practice Leadership to manage, organize, develop, and assemble standard marketing materials in support of business development pursuits.
- Participate in local and national meetings related to client engagement / marketing / business development. Support development of annual Healthcare marketing plan.
- Coordinate and organize monthly business development pipeline and client engagement reports for presentations to Health Practice and CMO.
- Coordinate with client engagement team and Health Practice leadership to maintain and update client engagement plans for active and prospective clients.
- Works together with internal research team to develop, standardize, and execute an advanced client engagement profile for new and existing clients.
- Support and coach marketing pursuit teams supporting their daily efforts in proposal and interview production, ensuring all work is accomplished on-time, with the highest quality standards.
- Engage in development of marketing collaterals, responses to RFI / RFQ / RFP and similar solicitations, proposal development, sales presentation development and related activities as needed.
- Comprehensive understanding and applied strategy in completing the Standard Federal Form 330 Architect-Engineer Qualifications.
- Implement marketing brand standards for the Health Practice from the NAC brand standards in all collateral, proposals, and presentations. Develop and execute training programs for all stakeholders to orient on brand standards and use of collateral.
- Assist in the plan to increase the visibility of firm intelligence and thought leadership in relevant healthcare industry print, electronic and social media venues. Coordinate with Corporate Marketing to support development of deliverables to support this initiative and track results.
- Organize and manage Marketing Coordinators assigned to support Health Practice pursuits.
- Oversees and refines proposal production, including graphic layout, written content accuracy and adherence to graphic standards to present a consistent appearance of style.
- Plans and organizes marketing meetings, campaigns, public relations, social media, and initiates activities for the annual marketing calendar, including speaking engagements, conferences, and business events.
- Collaborates with marketing team to strategize on marketing initiatives, knowledge sharing / best practices and development of key messages. Manages and organizes existing marketing systems with the standards established. Collects, develops, writes, edits, and maintains project case study data, images, materials, and client contact database.
- Organize and lead Health Practice sales meetings for all stakeholders. Review BD pipeline, identify and allocate resources for successful conversion to sales and development of Capture Plan for each opportunity.
- Review and collaborate with all stakeholders to ensure client and opportunity data maintained in all relevant locations is current.
- Support and organize the collection of all necessary information relevant to the Go / No-Go process for Health Practice opportunities.
- Develop and maintain national client engagement / marketing / business development collateral for the NAC Health Practice, ensuring that available collateral aligns with the strategic plans for the Health Practice and the firm.
Competencies
Certification Requirements
Member of SMPS preferred.
Supervisory Responsibilities
Oversee one or more Marketing Coordinators.
Work Environment
This position operates in a professional open office environment with low to moderate noise levels including collaborative work areas for team meetings. Each office provides collaborative work areas and shared resources such as video conferencing, printing / scanning and a café for dining. Building construction sites may include varying temperatures, wind, dust, and noise levels and may include hazardous and dirty conditions.
Physical Demands
Hand / Wrist / Finger dexterity for 8 hours a day, 40 hours a week. Ability to lift a set of construction documents. Ability to sit for long periods of time.
Position Type / Hours expected to work
This is a full-time position, with a minimum expectation of 40 hours per week. Late evenings may be required for project deadlines.
Travel
Occasional local travel.
Required Education and Experience
Bachelor Degree Preferred. A minimum of ten years of related experience in the A / E / C industry preferred. Healthcare architecture experience highly preferred.
Work Authorization
Sponsorship may be considered.
AAP / EEO Statement
NAC is committed to the principle of equal opportunity employment. As a result, all qualified employees and prospective employees will be recruited, selected, and trained without regard to age, sex, race, color, religion, disability, national origin, veteran status, or any other legally protected status. This same non-discriminatory consideration will be used in all other aspects of the employment relationship.
NAC will provide reasonable accommodations to qualified individuals with a disability to the extent that doing so does not create an undue hardship on NAC, Inc. NAC encourages employees and applicants to communicate any special needs by engaging in an interactive process with NAC to formulate reasonable accommodations.
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