What are the responsibilities and job description for the Marketing Specialist position at NAG Marine?
Marketing Specialist
Location: Virginia Beach, VA (moving from Norfolk to a new VB location mid-Feb 2025)
Employment Type: Full Time
Education: Bachelor's Degree
Work Environment: On Premise
NAG Marine is the trusted partner for shipboard automation products and services. A well-established small business that is big on capability and entrepreneurial spirit. Our core business is focused on delivering automation products and services to Department of Defense/US Navy and commercial shipboard applications.
We are looking for an ambitious Marketing Specialist to optimize and execute a well-rounded marketing plan to drive lead generation, revenue growth, and customer awareness of our products and services. The ideal candidate will be capable of executing on a wide variety of disciplines, including digital marketing, website optimization, graphic design, and written content creation. Certainly, experience marketing electronic products in an industrial or military business-to-business marketplace is a plus; however, a willingness to dive in and really learn our products is, ideally, preferred.
Responsibilities:
- Work in close collaboration with our sales team to identify necessary marketing collateral to support lead generation and sales growth
- Develop digital and print collateral/content to support sales, web and social (datasheets, capabilities brochures, blogs)
- Update, maintain, and optimize the NAG Marine website www.nagmarine.com which has been recently migrated from a Drupal to a WordPress site
- Utilize web analytics to measure results
- Drive online marketing and an ever increasing relevance across our social media channels
- Develop content, promote, and execute a key role in coordinating our participation as an exhibitor in various trade shows and industry events
- Capture & report results and key metrics of marketing efforts to the management team to influence decision making
Experience and Education:
- BA/BS in Marketing
- 3 Years’ experience in a direct marketing environment
- A proficiency with updating and maintaining an existing WordPress website
- Graphic Design capabilities and experience
- Past Experience marketing computer/electronic products in an industrial/military marketplace
- Strong written communication and copywriting skills
Benefits
- Medical/Dental/Vision Insurance
- Life Insurance
- 401(k) with employer match (up to 6% contribution)
- Company Bonus plan
- Salary is dependent on individual experience and relevant skill set. Negotiable
Salary : $65,000 - $80,000
