What are the responsibilities and job description for the Senior Brand Manager position at Napavalleywineacademy?
About Us :
WX Brands and Bread & Butter Wines has taken the wine industry by….not overthinking it.
2 fastest growing wine brand in the US (super premium price segment) with the #1 Pinot Noir
6X consecutive Impact Magazine Hot Brand Winner and Blue Chip Winner, showing 10-years of consecutive & substantial growth
1 US Brand in Canada and #4 overall
1 Premium brand in the UK, #2 US Brand in Sweden, and #1 Pinot Noir in Norway
The results speak for themselves!
At Bread & Butter, we believe the best things in life are simple pleasures. The same is true for wine. Which is why we believe in making simply enjoyable wine without pretension. And we think it's best enjoyed the same way. No fuss over pairings or overthinking the terroir, just wine, meant to be enjoyed.
We leverage Don’t Overthink It as a way to celebrate simplicity and help free our audience from the complexities that prevent them from enjoying life to the fullest.
Position Summary
Reporting to the Global Director of Brand Marketing, the Senior Brand Manager will serve as the champion of the Mainstream Portfolio, highlighted by Bread & Butter Wines.
The Senior Brand Manager will support the Marketing Director in developing global brand strategies and leading business initiatives with the support of dynamic cross-functional teams. This role will be especially focused on US initiatives for Bread & Butter.
The Senior Brand Manager will act as lead and brand champion for other priority brands with support of the Marketing Director.
This role is based out of Novato, CA (Marin County) and has great flexibility between working from home and working in our Novato, CA headquarters.
Key Responsibilities
- Playing a leadership role in Bread & Butter’s ambition to be a top 20 US wine brand.
- Acting as a brand expert in the company with ownership of brand positioning and target consumer articulation for Bread & Butter and other priority brands.
- Internal & External Brand Champion : Leveraging excellent presentation and story-telling skills, passion and energy to be the primary advocate for the brand internally (management presentations, sales meetings etc.) and externally (e.g. in front of key customers, PR events etc.).
- Supporting Marketing Director in evaluation of all marketing activity to determine ROI and effectiveness of activity and help the organization understand how activity builds long term brand equity.
- Development of long-term brand growth plan and annual business plans.
- A supporting role in the management of all outside agency initiatives in support of the brands' business objectives including, but not limited to, advertising, media, experiential, programming, packaging, and public relations agencies where applicable.
- Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability for bottom line profitability.
- Leading brand business analysis efforts. Continuously monitors business and brand health performance using internal and external data resources to identify issues and opportunities to drive both brand development and volume performance, and to deliver actionable insights.
- Acting as internal liaison with cross functional teams, including but not limited to : Winemaking, Production, Legal, Compliance, Sales, Pricing and S&OP.
- Supporting the long-term innovation strategy of the brand and leading the execution and go to market strategy of all new product introductions.
- Developing actionable insights from depletion & scan data on a weekly and monthly basis.
Requirements (Education & Experiences)
Business & Leadership Skills
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